The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: Innovation in Branded Entertainment
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Branded Entertainment
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Innovation in Branded Entertainment
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Innovation in Branded Entertainment
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale
Agency: Edelman / New York + eBay / San Jose
Client: eBay Category: Integrated PR Campaign
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated PR Campaign
The Growing Debate podcast
Agency: Bader Rutter / Milwaukee
Client: Corteva Agriscience Category: Online / Branded Podcast
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Online / Branded Podcast
Rowan's Law The Risk
Agency: Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike Category: Utility / E-Commerce
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Immersive Spaces
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Immersive Spaces
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Sound Design / Single
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Sound Design / Single
Purpose
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Coca Cola Category: Craft - Sound Design / Single
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London
Client: Nike Category: Craft - Sound Design / Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Craft - Sound Design / Single
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft Category: Craft - Sound Design / Single
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG Category: Craft - Sound Design / Single
Award:
2020 Digital Craft Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_032M
Award:
2020 Digital Craft Merit Award
Agency:
Ogilvy / Beijing + Ogilvy / Shanghai
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_033M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_034M
Award:
2020 Digital Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_035M
Award:
2020 Digital Craft Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_036M
Award:
2020 Digital Craft Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_037M
Award:
2020 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_106M
Award:
2020 Branded Entertainment Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_107M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_108M
Award:
2020 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_109M
Award:
2020 Branded Entertainment Merit Award
Agency:
Facebook / Menlo Park
Client:
Portal from Facebook
Title:
Story Time on Portal
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_110M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client:
Procter & Gamble - Charmin
Title:
Charmin Toilet Tech Steals the Show at CES 2020
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_111M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_112M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_113M
Award:
2020 Branded Entertainment Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_114M
Award:
2020 Public Relations Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_069M
Award:
2020 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client:
DOVE Chocolate
Title:
She's in Business
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_070M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + eBay / San Jose
Client:
eBay
Title:
The Crash Sale
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_071M
Award:
2020 Public Relations Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_072M
Award:
2020 Public Relations Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_073M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_074M
Award:
2020 Interactive & Online Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_041M
Award:
2020 Radio & Audio Merit Award
Agency:
Bader Rutter / Milwaukee
Client:
Corteva Agriscience
Title:
The Growing Debate podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_039M
Award:
2020 Radio & Audio Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
The Gurls Talk Podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_040M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_041M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Campaign
Annual ID:
OS_HW20_088M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Annual ID:
OS_HW20_089M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Annual ID:
OS_HW20_090M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_064M
Award:
2020 Mobile Merit Award
Agency:
AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_039M
Award:
2020 Mobile Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_040M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Immersive Spaces
Annual ID:
OS_EX20_053M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Immersive Spaces
Annual ID:
OS_EX20_054M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_094M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_095M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Coca Cola
Title:
Purpose
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_096M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Park Pictures / London
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_097M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_098M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_099M
Award:
2020 Moving Image Craft Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_100M