The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2025 Brand-Side / In-House Jury
David Lee
Chief Creative Officer Squarespace New York
Ricardo Aspiazu
Senior Vice President Creative and Brand Design Verizon New York
Patience Dambe
Director, Marketing and Brand Development Diamond Hub Gaborone
James Gilbey
Global Sr. Director Content and Strategy The Coca-Cola Company Atlanta
Helen King
Creative Director adidas Amsterdam
Gabriella Narvaez
Creative Director Consiglieri x Google Portland
Gui Pasculli
Global Head of Culture and Partnerships for Malibu The Absolut Group London
Steve Peck
Executive Creative Director Pinterest New York
Valerie Tirella
VP, Global Head of Creative S&P Global New York
École Weinstein
Global Creative Director Uber San Francisco
One Show 2025 Branded Entertainment Jury
Malcolm Poynton
Former Global Chief Creative Officer Cheil Worldwide Global
Pathida Akkarajindanon
Deputy Executive Creative Director Wolf BKK Bangkok
Laura De Jesús Asjana
Creative Director Partners Ogilvy & Mather Santo Domingo
Tessa Banks
Group Executive Producer GALE New York
Mo Chen
Executive Creative Director TBWA\Shanghai Shanghai
Saleh El Ghatit
Executive Creative Director Serviceplan Middle East Dubai
Federico Fanti
Regional Chief Creative Officer FP7 McCann Dubai
Mike Felix
CCO Dentsu Auckland
Max Geraldo
Chief Creative Officer GUT Toronto
John McKelvey
Chief Creative Officer Mirimar Creative Group Los Angeles
Rona Mercado
Chief Growth Officer Los Angeles
Adan Romero
EVP, Executive Creative Director Razorfish Brooklyn
Anna Salonen
Executive Creative Director INGO the Agency Stockholm
Sibusiso Sitole
Chief Creative Officer The Odd Number Gauteng
Jody Xiong
Director and Creative Director The Nine Shanghai Shanghai
One Show 2025 CMO Pencil Jury
Tyler Bahl
Chief Marketing Officer Activision Los Angeles
Leslie Berland
EVP, Chief Marketing Officer Verizon New York
Sofia Colucci
CMO - North America Molson Coors Chicago
Tim Ellis
EVP, Chief Marketing Officer NFL New York
Renata Ferraiolo
SVP, CEO SC Johnson Lifestyle Brands San Francisco
Adam Harter
Chief Marketing Officer LIV Golf New York
Stephanie Jacoby
Global SVP Vodka Diageo New York
Sungwon Jee
Global Chief Marketing Officer Hyundai Motor Company Seoul
Vanessa Wallace
Chief Marketing Officer Savage x Fenty Los Angeles
One Show 2025 Creative Effectiveness Jury
Devika Bulchandani
Global CEO Ogilvy New York
Shelley Brown
Chief Strategy Officer FCB Canada Toronto
Matthias Brüll
Global CEO Mediaplus Group Munich
Tessa Conrad
Global MD, Innovation TBWA\Worldwide New York
Andrea Diquez
Global CEO GUT Miami
Islam ElDessouky
Global VP Creative Coca-Cola Atlanta
Aakriti Goel
Head of Strategy & Insights Leo Burnett Dubai
Antoinette Hoes
Strategy Director/Author Hoes Strategy Berlin
Gian Carlo Lanfranco
Co-Founder & CCO L&C New York
Sean McDonald
Global Chief Strategy Officer, Partner Rethink New York
Husani Oakley
Creative Executive Husani Oakley New York
One Show 2025 Creative Use of AI Jury
Lars Bastholm
Founder & Creative Director Bastholm Creative Consulting Copenhagen
Suzana Apelbaum
Head of Creative and Innovation Google Media Lab New York
Daniel Barak
VP, Global Executive Creative Director R/GA Los Angeles
Sherina Florence
Executive Creative Director Independent London
Rei Inamoto
Founding Partner I&CO New York
Lauren Indovina
Director & Visual Artist House of Indovina Los Angeles
Matthieu Lorrain
Creative Lead Google DeepMind New York
Octavio Maron
EVP, Head of Creative and Content Dentsu Creative New York
Fabio Pinto
Chief Creative Officer MAAR São Paulo
Tim Rodgers
Founder RehabAI New York
Wesley ter Haar
Co-Founder and CAIO Monks Amsterdam
Jamie Umpherson
Head of Creative + Studios Runway New York
Jason Zada
Founder, CCO Secret Level San Francisco
One Show 2025 Creative Use of Data + Creative Use of Technology Jury
Nancy Crimi-Lamanna
Chief Creative Officer FCB Canada Toronto
Jaime Azurmendi
Creative Director Cheil Spain Madrid
Rafik Belmesk
EVP Strategy, Americas Dentsu Creative Montreal
Adrian Botan
Global Creative Partner, Creative Excellence, MWG McCann London
Dave Bowman
Chief Creative Officer, Australia & New Zealand Publicis Groupe Sydney
Alisha Tené Bunting
Creative Technologist BBDO New York
Jordan Cuddy
EVP, Global Head of Brand Experience Monks Los Angeles
Mariko Kondo
Head of Tokyo I&CO Tokyo
Bas Korsten
Global Chief Creative Officer Innovation / EMEA CCO VML Amsterdam
Beth Kushner
Global Creative Director Amazon New York
Uma Rudd
Executive Creative Director and Cofounder Kvur Singapore
Carl Willoughby
Chief Creative Officer TBWA\Hunt\Lascaris Johannesburg
One Show 2026 Creative Use of Data + Creative Use of Technology Jury
Beth Keamy
Chief Digital Officer TBWA\Media Arts Lab Los Angeles
Tina Allan
Global Chief Solutions Architect McCann Global New York
Yasushi Arikawa
Chief Creative Officer VML & Ogilvy Japan Tokyo
Gene Brutty
Co-Founder, Executive Creative Director Imagine If Labs Perth
Noel Bunting
Chief Creative Officer Publicis London London
Paulo Damasceno
Group Creative Director VIRTUE Worldwide New York
Amaresh Godbole
CEO, Digital Technology Business Publicis Groupe India Mumbai
Mihae Mukaida
SVP, Executive Director of Innovation McCann New York
Oswaldo Sa
ECD VML New York
Rohit Thawani
Head of Social and Activations Special US Los Angeles
One Show 2025 Cultural Driver Jury
Bianca Guimaraes
Partner & Executive Creative Director Mischief New York
Thasorn Boonyanate
Chief Creative Officer BBDO Bangkok Bangkok
Alice Chou
Chief Creative Officer Dentsu Creative Taiwan Taipei City
Robert Clifton Jr.
Chief Creative Officer/Co-founder Contender Chicago
Lauren Ferreira
Group Creative Director Wieden+Kennedy Portland
Franziska Gregor
Managing Director Serviceplan Culture Berlin
Jorge Marrufo
Creative Director Industry Portland
Neo Mashigo
Chief Creative Officer The Up Up Group Johannesburg
Ashima Mehra
CEO FCB India Mumbai
Julia Neumann
Chief Creative Officer Le Truc New York
Gaston Potasz
CCO Ogilvy & Mather Bogotá
Paul Swann
Chief Creative Tinker Thinkerbell Sydney
One Show 2025 Design Jury
Liza Enebeis
Creative Director / Partner Studio Dumbar/DEPT Rotterdam
Dandara Almeida
Creative Director Independent São Paulo
Nkenna Amadi
Co-founder and Lead Web Designer & Developer The Blackpepper Studio London
Lara Assouad
Executive Creative Director Landor Dubai
Fabio Barros
Creative Director Independent New York
Marcio Doti
Design Director GUT Miami New York
Carl Gerhards
Senior Design Director, Global Lay's PepsiCo New York
Ken-tsai Lee
Director Ken-Tsai Lee Design Lab Taipei
Alexis Nikou
Designer Beetroot Thessaloniki
Cynthia Pratomo
Director, Brand Instagram New York
Federico Russi
Chief Creative Officer GUT Mexico City
Rehanah Spence
Group Design Lead Google Portland
Julia Ulmer
Creative Director Art Jung von Matt Hamburg
Yah-Leng Yu
Creative Director Foreign Policy Design Singapore
One Show 2025 Direct Marketing Jury
Vicki Maguire
CCO Havas London
Emma Armstrong
CEO FCB New York New York
Bruce Bildsten
Executive Creative Director Best Buy Minneapolis
Gabriela Fenton
Founder & CEO Red Consultings Mexico City, Miami / New York
James Keng Lim
Director of Creative Strategy GCI Health Singapore
Moumita Pal
National Creative Director Dentsu Creative India Gurugram
Romulus Petcan
Executive Creative Director Publicis Conseil Paris
Daniela Ribeiro
CCO WMcCann São Paulo / Rio de Janeiro
Saulo Rocha
Chief Creative Officer DAVID Madrid
Stephanie Yung
Chief Design Officer Zulu Alpha Kilo Toronto
One Show 2025 Experiential & Immersive + Integrated / Omnichannel Jury
Chris Beresford-Hill
Worldwide Chief Creative Officer BBDO New York
Mari Albuquerque
Creative Director DAVID São Paulo
Lisa Bright
CCO Ogilvy San Francisco
Taryn Crouthers
President ATTN New York
Tom Hauser
Executive Creative Director HeimatTBWA\ Berlin
Brenda Khumalo
Founder & Managing Director Lobengula Advertising Johannesburg
Florencia Loda
Executive Creative Director Draftline Buenos Aires
Dan Lucey
CCO Co-CEO Havas New York
Ashley Marshall
ECD The Martin Agency Richmond
Kenji Oda
Creative Director Dentsu Tokyo
Kwame Taylor-Hayford
Co-Founder Kin Brooklyn
Charlie Tolmos
Chief Creative Officer McCann Lima
One Show 2025 Film & Video Jury
Javier Campopiano
Global Chief Creative Officer McCann Worldgroup & McCann Global
Ana Balarin
CCO Wieden+Kennedy London
Sonal Chhajerh
National Creative Director Leo Burnett Mumbai
Will Dempster
Head of Production, Partner Mischief @ No Fixed Address Inc. Brooklyn
Luis Madruga Enriquez
Chief Creative Officer VML Mexico Mexico City
Amy Ferguson
Chief Creative Officer Special Group US New York
Jenny Glover
CCO Zulu Alpha Kilo Toronto
Fx Goby
Film Director Nexus Studios London
Dave Horton
CCO Special US Los Angeles
Chrystel Jung
Creative Director BETC Paris Paris
Kabelo Moshapalo
Chief Creative Officer Ogilvy South Africa Johannesburg
Ary Nogueira
CCO Gana São Paulo
Kien Hoe Ong
Executive Creative Director TBWA\Media Arts Lab Shanghai
Virginia Saldaño
Group Creative Director R/GA Buenos Aires
Lora Schulson
Head of Production 72andSunny New York, Los Angeles
One Show 2025 Fusion Pencil Jury
Walter T. Geer III
CCO, Innovation North America VML New York
Singleton Beato
Global EVP, Chief Diversity Equity and Inclusion Officer McCann Worldgroup New York
Lavinia Francia
Executive Creative Director Ogilvy Milan
Bryan Gaffin
EVP, Executive Creative Director, XD FCB Health New York
Earl Guico
President & Managing Partner Elesi Studios Manila
Juan Isaza
Global Strategy Partner DDB Dallas
Jax Jung
Global Creative Director Cheil Worldwide Seoul
Nkgabiseng Motau
Co-founder and CCO Think Creative Africa Johannesburg
Laurel Stark Akman
Co-founder // ECD Vigilante San Francisco
Camila Trombert
Executive Creative Director Guoman Mexico City
Derek Walker
Owner/Chief Instigator Brown & Browner Advertising Columbia
One Show 2025 Gaming Jury
Taj Reid
Global Chief Creative Officer Burson New York
Chris Chen
Chief Creative Officer, China Dentsu Creative Shanghai
Joohee Lee
Global Creative Director Cheil Worldwide Seoul
Sahar Lewenstein
Creative Director Overwolf Ramat Gan
Mariana Vaida Nunes
Head of Business and Client Services Druid Creative Gaming São Paulo
Justin Phang
Global Group Creative Director Riot Games Inc. Los Angeles
Danni Pinch
ECD Accenture Song Cape Town
Rachel Rakowski
Global Head of Gaming We Are Social London
Jarell Thompson
VP, Gaming Havas PLAY New York
Lewis Tutssel
Creative Strategy Lead Reddit London
Andrey Tyukavkin
Global Executive Creative Director & Chief Invention Officer LePub Milano
One Show 2025 Green Pencil Jury
Barbara Humphries
Executive Creative Director Droga5 Sydney
Rohil Borole
Art Director Serviceplan Innovation Munich
Alberto Fernandez
CEO Normmal Media & Creatividad, SLU Barcelona
Rafael Gonzaga
EVP, Executive Creative Director BBDO Los Angeles
Quinn Ianniciello
Principal Creative Director, Worldwide Sustainability Amazon Seattle
Andrew MacKenzie
Managing Director Rooftop Gqeberha
Harshada Menon
Executive Creative Director DDB Mudra Group Mumbai
Deb Morrison
Distinguished Professor of Advertising University of Oregon Eugene
Juan Posada
Partner & CCO (anónimo) Ciudad de México
Umma Saini
CCO Schbang, India Mumbai
Lucy Sundberg
Sustainability Leader & Co-Founder Sydney
Eunice Tan
Group CEO The Secret Little Agency Singapore
One Show 2025 Health & Wellness + Pharma Jury
Wendy Lund
Chief Client Officer WPP New York
Emuron Alemu
Chief Creative Officer The Quollective Africa Nairobi
Joseph Bonnici
Chief Creative Officer / Owner Bensimon Byrne / OneMethod / Super Proper / Narrative XPR Toronto
Danielle Decatur
SVP, Group Creative Director Area 23 New York
Yan Fossat
Senior Vice President - Digital Health R&D Klick Applied Sciences Toronto
Aaron Frye
Executive Creative Director VML Chicago
Lauren Haberfield
Executive Creative Director Edelman Paris
Siddhesh Khatavkar
Executive Creative Director DDB Mudra Group Mumbai
Lora Lukin
Chief Creative Officer Publicis New York
Henry Medina
CCO Ogilvy La Paz
Eugene Park
Global Creative Director Cheil Worldwide Seoul
Silvia Spinola
Head of Creative McCann Health Brazil São Paulo
One Show 2025 Interactive Online & Mobile Jury
Ali Rez
Chief Creative Officer Impact BBDO Dubai
Belén Arregui
Senior Creative Springtime Buenos Aires
Adrian Chan
Group Creative Director Ogilvy New York
Jo Cronk
President Whalar New York
Lalita Koehler
Global President Craft Worldwide Detroit
Dale Lopez
Co-founder / Creative Technologist Tony & Makati City
Patricia Medina
Head of Mediabrands Content Studio IPG Mediabrands Mexico City
Joana Mendes
ECD Jungle Kid São Paulo
Maxwell Ngari
Executive Creative Director Dentsu Creative Nairobi
Alexander Reinoso
Executive Creative Director FIG New York
Nicholas Susi
Executive Director, Strategy dotdotdash New York
Mandie van der Merwe
Chief Creative Officer Saatchi & Saatchi Sydney
One Show 2025 IP & Product Design Jury
Ronald Ng
Global Chief Creative Officer MRM Global
Mohammad Akrum Hossain
Chief Creative Officer POP5 Dhaka
Alejandro Fischer
SVP Strategy & Product Innovation Havas Dubai
Dominik Heinrich
Global Head of AI Design The Coca-Cola Company Atlanta
Takahiro Hosoda
Chief Creative Officer TBWA\HAKUHODO Tokyo
Michelle Lee
Partner and Managing Director IDEO San Francisco
Priya Prakash
CTO D4SC.io London, New York
Emily Price
Brand Action & Innovation Director Landor London
Nicoletta Stefanidou
CCO Tinker Tailor Zug
Laurent Thevenet
Head of Creative Technology, APAC Publicis Groupe Singapore
One Show 2025 Moving Image Craft & Production Jury
Irene Kugelmann
Chief Creative Officer DDB Group of Companies Germany Berlin
Steve Colmar
Chief Creative Officer Publicis Groupe Portugal Lisboa
Takuya Demura
Film Director / Animation Director Nanoda Tokyo
Oliver DeVitre
Creative Director Gold For Cash Inc. Venice
Uche Ezugwu
Creative Director Bartle Bogle Hegarty London
Marie Julie Gerbauld
Executive Creative Director David São Paulo
Sophie Gold
President Eleanor Los Angeles
Naledi Manama
Group Head Art Director Independent Johannesburg
Mike Menz
Creative Lead Yango Play Dubai
Nils Schwemer
Managing Partner Iconoclast Germany Berlin
Eduardo Tavares
EVP Executive Creative Director FCB Chicago Chicago
Nat Taylor
Founder & Executive Producer Poppet Melbourne
Cristiana Williams
Executive Producer Global Origination TBWA/Media Arts Lab Los Angeles
One Show 2025 Music & Sound Craft Jury
Jayanta Jenkins
VP, Creative Starbucks Seattle
Tahirah Edwards Byfield
Creative Director 72andSunny Los Angeles
Ilana Goldstoff
Senior Sync & Licensing Manager Deutsche Grammophon Berlin
Emilie Kannekens
Head of Search & Licensing (EMEA) MassiveMusic Amsterdam
Tyson Kuteyi
Creative Director Grayson Music Group Nashville
Lucas Mayer
Founder & Music Director DaHouse Audio Los Angeles
Subhajit Mukherjee
Music Composer & Sound Designer Subhajit Mukherjee Mumbai
Didi Pirinyuang
Chief Creative Officer VML Kuala Lumpur
Jabulani Sigege
Group Executive Creative Director Machine_ Cape Town
One Show 2025 Out of Home + Print & Promotional Jury
Kainaz Karmakar
Chief Creative Officer Ogilvy India Mumbai
Pieter Claeys
Creative Director FCB NY New York
Jed Cohen
Executive Creative Director Mother LA Los Angeles
Laura Esteves
VP creative DM9 Brasil São Paulo
Lisa Fedyszyn
Chief Creative Officer Special Auckland
Sergio Franco Tosso
Chief Creative Officer (CCO) Fahrenheit DDB Lima
Elizabeth Fujiura
Creative Director Anomaly Los Angeles
Mariko Fukuoka
Creative Director Dentsu Inc. Tokyo
Matthias Harbeck
CCO & Partner Saint Elmo's München
Thais Klein
Creative Director Condé Nast New York
Jaime Mandelbaum
Chief Creative Officer - EMEA VML Madrid
Manal Naji
Senior Creative Director Leo Burnett Beirut
Jacquelyn Parent
Creative Director Rethink Toronto
Stephan Schwarz
Executive Creartive Director Le Pub Singapore
Lyle Yetman
CCO McKInney Durham
One Show 2025 Public Relations Jury
Patrícia Ávila
Regional Director for Latin America ágora São Paulo
Rosie Bardales
Chief Creative Officer VML New York
Hannah Benabdallah
Head of Communications VCCP Brooklyn
John Bleeden
Global Executive Creative Producer FCB Chicago
Anthony Chelvanathan
Global Creative Partner CCO Canada Edelman Toronto
Zuza Duchniewska Sobczak
Chief Creative Officer DDB Warsaw
Hyitai Kim
Managing Director Jung von Matt Hangang Seoul
Pete Little
Chief Creative Officer Publicis Groupe Africa Johannesburg
Jessica Pan
Head of Communications Uber Taipei
Jean Paoli
Executive Creative Director Weber Shandwick Europe Paris
Carolina Pinheiro
CEO Inbrax Santiago
Matt Stoddart
Executive Creative Director TBWA\Melbourne & Eleven Melbourne
One Show 2025 Radio & Audio-First Jury
Suhana Gordhan
CCO LoveSong Cape Town
Philippa Beaumont
Creative Director Wieden+Kennedy London
Donevan Chew
Chief Creative Officer Havas Malaysia Kuala Lumpur
Brenda Jacome
Creative Director DDB Colombia Bogotá
Lia Khayami
Group Creative Director Colle McVoy Minneapolis
Hope Nardini
Global ECD Grey New York
Brian Njagi
Creative Director Ogilvy Africa Nairobi
Mariana O'Kelly
EVP Executive Creative Director Leo Burnett Chicago
Tim Pashen
Creative Director/Partner Worth Your While Copenhagen
Cristiano Pinheiro
Co-Founder/Creative Partner Punch Audio São Paulo
Rana Sadek
Creative Director ImpactBBDO Dubai
Kosta Schneider
CCD Publicis Groupe Kyiv
One Show 2025 Social Media Jury
Federico Duran
SVP/ECD Monks Los Angeles
Agustin Alba
ECD Dentsu Creative Buenos Aires
Hamza Amjad
Executive Director Creative, Social & Performance Marketing Ogilvy Islamabad
Keturah Cummings
Founder/ Director of Strategy & Creative Forward Slash London
Bryan Gregg
SVP, Executive Creative Director R/GA New York
Arah Kim
Associate Creative Director Wieden+Kennedy Mexico City
Tara Lawall
Chief Creative Officer Rethink New York
Juliana Leite
VP of Special Projects and Creative Content Africa Creative DDB São Paulo
Fatma Othman
Global Social Lead + Brand Manager McDonald's Chicago
Jordan Randall
Content Director TikTok New York
Shinsuke Sawasaki (SAWA)
Group Executive Creative Director Havas Japan Tokyo
Valerie Wang
Strategy Director Publicis Chemistry Singapore
One Show 2025 Sustainable Development Goals Pencil Jury
Thomas Hongtack Kim
CCO/Partner Paulus Seoul
Masaya Asai
CCO Droga5 Tokyo, part of Accenture Song Tokyo
Loren Bradley
Head of Entertianment / Executive Producer FINCH Sydney
Mikell Fine Iles
Executive Design Director Hook Los Angeles
Einav Jacubovich
Global Creative Director Wikimedia Foundation Barcelona
Martta Kallio
Creative Director / Partner United Imaginations Helsinki
Raphaella Martins
Program Manager, Creative X Meta São Paulo
Boaz Paldi
Chief Creative Officer United Nations Development Programme New York
Rafael Pitanguy
Deputy Global Chief Creative Officer VML New York
Emma Riley
Head of Growth & Strategy AKQABloom Miami
Raymund Sison
Founder & Creative Chief Lennon Group Manila