ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
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Award
Agency
Client
Title
Category
Annual ID
Helpy Hour
Agency: Happiness / An FCB alliance / Brussels
Client: FEDCAF Category: Out of Home / Point of Purchase
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc. / WhatsApp Category: Television / Film / Online Video / Online - Series
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Direct / Digital - Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: TERRE DE FEMMES Category: Direct / Digital - Single
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven
Client: Mondelez / OREO Category: Branded Content / Entertainment - Online Video / Long Form
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven
Client: Mondelez / OREO Category: Innovation / Branded Content / Entertainment
Porsche X Star Wars: The Designer Alliance
Agency: Porsche Cars North America, Inc. / Atlanta + The Walt Disney Studios/ Lucasfilm Ltd. / San Francisco + Cramer-Krasselt / Chicago + RTTM / Los Angeles
Client: Porsche Category: Innovation / Branded Content / Entertainment
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: TERRE DE FEMMES Category: Branded Content / Entertainment - Online Video / Short Form
Valet Guys
Agency: BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client: Mercedes-Benz Category: Branded Content / Entertainment - Online Video / Short Form
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg
Client: United4Rescue Category: Branded Content / Entertainment - Online Video / Short Form
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television / Film / Online Video / Online - Single
Open Like Never Before
Agency: 72andSunny / Amsterdam + The Coca-Cola Company + New-Land London
Client: The Coca-Cola Company Category: Television / Film / Online Video / Online - Single
The Met Unframed
Agency: Verizon Creative Marketing / New York + Unit9 / New York + Verizon / New York
Client: Verizon/The Metropolitan Museum of Art Category: Art Direction - Digital / Motion / Digital
The Carbon-Neutral Net
Agency: TAXI Canada / TYPE 1 / Toronto
Client: Volkswagen Category: Art Direction - Digital / Motion / Digital
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Branded Content / Entertainment - Episodic / Web Series
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. / WhatsApp Category: Craft in Video / Editing
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles
Client: National Football League Category: Innovation / Television / Film / Online Video
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client: Laut gegen Nazis Category: Craft in Writing / Press
Valet Guys
Agency: BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client: Mercedes-Benz Category: Craft in Video / Direction - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Design for Good / Advertising - series
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Design for Good / Advertising - series
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Craft in Writing / TV / Film / Video
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven
Client: Mondelez / OREO Category: Direct / Digital - Series
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Direct / Digital - Series
Publicly Traded
Agency: FCB/SIX / New York / Toronto
Client: LifeStyles Healthcare Category: Direct / Digital - Series
Build the Vote
Agency: Sid Lee / Montréal
Client: Rock the Vote Category: Branded Content / Entertainment - Games / Games
Half Fans
Agency: Leo Burnett Colombia / Bogota + ABinBev Colombia / Bogota + The Coach / Habla el balón / Dattis / Draftline / Lowe / Bogotá + Leo Burnett Colombia / Bogotá
Client: ABinBev Aguila Beer Category: Design for Good / Advertising - Single
Publicly Traded
Agency: FCB/SIX / New York / Toronto
Client: LifeStyles Healthcare Category: Innovation / Promotional Materials
The Last Dance Deep Fake
Agency: Translation / ESPNCW / Brooklyn, New York
Client: State Farm Category: Branded Content / Entertainment - TV / Film
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Art Direction - Direct / Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Out of Home / Print / Electronic Billboard - Series
Mmmmmmm
Agency: Design by Disruption / New York + TBWA\San Juan + TBWA\Chiat\Day / New York + TBWA\HAKUHODO Inc. / Tokyo
Client: McDonald's / Arcos Dorados Category: Art Direction - Press / Poster / Poster Advertising - Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Motors Europe / Frankfurt
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Press / Magazine - Series
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Adobe
Client: Adobe Category: Television / Film / Online Video / Television - Single
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client: Laut gegen Nazis Category: Craft in Writing / Outdoor
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation / Direct
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation / Direct
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation / Direct
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson
Client: Michelob ULTRA Category: Innovation / Direct
Boards of Change
Agency: FCB / Chicago + Lord + Thomas / Chicago + Current Global / Chicago + FCBX / Chicago
Client: City of Chicago Category: Direct / Wildcard
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondel_z International, Inc. Category: Direct / Wildcard
Helpy Hour
Agency: Happiness / An FCB alliance / Brussels
Client: FEDCAF Category: Direct / Wildcard
Award:
2021 Advertising Merit Honor
Agency:
Happiness / An FCB alliance / Brussels
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / Point of Purchase
Annual ID:
ADC_ADV21_098M
Award:
2021 Advertising Merit Honor
Agency:
BBDO Group Germany GmbH + outsider.tv
Client:
WhatsApp Inc. / WhatsApp
Title:
It's between you
Category:
Television / Film / Online Video / Online - Series
Annual ID:
ADC_ADV21_103M
Award:
2021 Advertising Merit Honor
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Direct / Digital - Single
Annual ID:
ADC_ADV21_079M
Award:
2021 Advertising Merit Honor
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Direct / Digital - Single
Annual ID:
ADC_ADV21_080M
Award:
2021 Advertising Merit Honor
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
TERRE DE FEMMES
Title:
#UNHATEWOMEN
Category:
Direct / Digital - Single
Annual ID:
ADC_ADV21_081M
Award:
2021 Advertising Merit Honor
Agency:
the community / Miami + OREO + 360i / New York + World War Seven
Client:
Mondelez / OREO
Title:
The OREO Doomsday Vault
Category:
Branded Content / Entertainment - Online Video / Long Form
Annual ID:
ADC_ADV21_067M
Award:
2021 Advertising Merit Honor
Agency:
the community / Miami + OREO + 360i / New York + World War Seven
Client:
Mondelez / OREO
Title:
The OREO Doomsday Vault
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC_ADV21_089M
Award:
2021 Advertising Merit Honor
Agency:
Porsche Cars North America, Inc. / Atlanta + The Walt Disney Studios/ Lucasfilm Ltd. / San Francisco + Cramer-Krasselt / Chicago + RTTM / Los Angeles
Client:
Porsche
Title:
Porsche X Star Wars: The Designer Alliance
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC_ADV21_090M
Award:
2021 Advertising Merit Honor
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
TERRE DE FEMMES
Title:
#UNHATEWOMEN
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_068M
Award:
2021 Advertising Merit Honor
Agency:
BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_069M
Award:
2021 Advertising Merit Honor
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Branded Content / Entertainment - Online Video / Short Form
Annual ID:
ADC_ADV21_070M
Award:
2021 Advertising Merit Honor
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television / Film / Online Video / Online - Single
Annual ID:
ADC_ADV21_101M
Award:
2021 Advertising Merit Honor
Agency:
72andSunny / Amsterdam + The Coca-Cola Company + New-Land London
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Television / Film / Online Video / Online - Single
Annual ID:
ADC_ADV21_102M
Award:
2021 Advertising Merit Honor
Agency:
Verizon Creative Marketing / New York + Unit9 / New York + Verizon / New York
Client:
Verizon/The Metropolitan Museum of Art
Title:
The Met Unframed
Category:
Art Direction - Digital / Motion / Digital
Annual ID:
ADC_ADV21_062M
Award:
2021 Advertising Merit Honor
Agency:
TAXI Canada / TYPE 1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Art Direction - Digital / Motion / Digital
Annual ID:
ADC_ADV21_063M
Award:
2021 Advertising Merit Honor
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Branded Content / Entertainment - Episodic / Web Series
Annual ID:
ADC_ADV21_072M
Award:
2021 Advertising Merit Honor
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc. / WhatsApp
Title:
Family Diary
Category:
Craft in Video / Editing
Annual ID:
ADC_ADV21_075M
Award:
2021 Advertising Merit Honor
Agency:
72andSunny / Los Angeles
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Innovation / Television / Film / Online Video
Annual ID:
ADC_ADV21_097M
Award:
2021 Advertising Merit Honor
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client:
Laut gegen Nazis
Title:
Say it loud. Make a difference.
Category:
Craft in Writing / Press
Annual ID:
ADC_ADV21_078M
Award:
2021 Advertising Merit Honor
Agency:
Leo Burnett
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Craft in Video / Direction - Single
Annual ID:
ADC_ADV21_073M
Award:
2021 Advertising Merit Honor
Agency:
BWGTBLD GMBH / Berlin + Antoni Garage / Berlin + Mercedes-Benz / Stuttgart
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Craft in Video / Direction - Single
Annual ID:
ADC_ADV21_074M
Award:
2021 Advertising Merit Honor
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Design for Good / Advertising - series
Annual ID:
ADC_DFG21_032M
Award:
2021 Advertising Merit Honor
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Design for Good / Advertising - series
Annual ID:
ADC_DFG21_033M
Award:
2021 Advertising Merit Honor
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Craft in Writing / TV / Film / Video
Annual ID:
ADC_ADV21_076M
Award:
2021 Advertising Merit Honor
Agency:
the community / Miami + OREO + 360i / New York + World War Seven
Client:
Mondelez / OREO
Title:
The OREO Doomsday Vault
Category:
Direct / Digital - Series
Annual ID:
ADC_ADV21_082M
Award:
2021 Advertising Merit Honor
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Direct / Digital - Series
Annual ID:
ADC_ADV21_083M
Award:
2021 Advertising Merit Honor
Agency:
FCB/SIX / New York / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Direct / Digital - Series
Annual ID:
ADC_ADV21_084M
Award:
2021 Advertising Merit Honor
Agency:
Sid Lee / Montréal
Client:
Rock the Vote
Title:
Build the Vote
Category:
Branded Content / Entertainment - Games / Games
Annual ID:
ADC_ADV21_066M
Award:
2021 Advertising Merit Honor
Agency:
Leo Burnett Colombia / Bogota + ABinBev Colombia / Bogota + The Coach / Habla el balón / Dattis / Draftline / Lowe / Bogotá + Leo Burnett Colombia / Bogotá
Client:
ABinBev Aguila Beer
Title:
Half Fans
Category:
Design for Good / Advertising - Single
Annual ID:
ADC_DFG21_031M
Award:
2021 Advertising Merit Honor
Agency:
FCB/SIX / New York / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation / Promotional Materials
Annual ID:
ADC_ADV21_096M
Award:
2021 Advertising Merit Honor
Agency:
Translation / ESPNCW / Brooklyn, New York
Client:
State Farm
Title:
The Last Dance Deep Fake
Category:
Branded Content / Entertainment - TV / Film
Annual ID:
ADC_ADV21_071M
Award:
2021 Advertising Merit Honor
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Art Direction - Direct / Single
Annual ID:
ADC_ADV21_064M
Award:
2021 Advertising Merit Honor
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Out of Home / Print / Electronic Billboard - Series
Annual ID:
ADC_ADV21_099M
Award:
2021 Advertising Merit Honor
Agency:
Design by Disruption / New York + TBWA\San Juan + TBWA\Chiat\Day / New York + TBWA\HAKUHODO Inc. / Tokyo
Client:
McDonald's / Arcos Dorados
Title:
Mmmmmmm
Category:
Art Direction - Press / Poster / Poster Advertising - Series
Annual ID:
ADC_ADV21_065M
Award:
2021 Advertising Merit Honor
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Motors Europe / Frankfurt
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Press / Magazine - Series
Annual ID:
ADC_ADV21_100M
Award:
2021 Advertising Merit Honor
Agency:
72andSunny / Los Angeles + Adobe
Client:
Adobe
Title:
Fantastic Voyage
Category:
Television / Film / Online Video / Television - Single
Annual ID:
ADC_ADV21_104M
Award:
2021 Advertising Merit Honor
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
Client:
Laut gegen Nazis
Title:
Say it loud. Make a difference.
Category:
Craft in Writing / Outdoor
Annual ID:
ADC_ADV21_077M
Award:
2021 Advertising Merit Honor
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation / Direct
Annual ID:
ADC_ADV21_091M
Award:
2021 Advertising Merit Honor
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation / Direct
Annual ID:
ADC_ADV21_092M
Award:
2021 Advertising Merit Honor
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation / Direct
Annual ID:
ADC_ADV21_093M
Award:
2021 Advertising Merit Honor
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation / Direct
Annual ID:
ADC_ADV21_094M
Award:
2021 Advertising Merit Honor
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation / Direct
Annual ID:
ADC_ADV21_095M
Award:
2021 Advertising Merit Honor
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Current Global / Chicago + FCBX / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Direct / Wildcard
Annual ID:
ADC_ADV21_085M
Award:
2021 Advertising Merit Honor
Agency:
OREO + 360i / New York + the community / Miami
Client:
Mondel_z International, Inc.
Title:
The OREO Doomsday Vault
Category:
Direct / Wildcard
Annual ID:
ADC_ADV21_086M
Award:
2021 Advertising Merit Honor
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Direct / Wildcard
Annual ID:
ADC_ADV21_087M