The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM
Category: Banners - Fixed Space / Single
Points: 10.0
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany
Category: Brand Gaming / Online
Points: 10.0
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office)
Category: Web Sites / Community-driven and social networking
Points: 10.0
Diesel.com
Agency: Farfar / Stockholm
Client: Diesel
Category: Web Sites / Corporate Image
Points: 10.0
ABSOLUT.COM
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA
Category: Web Sites / Corporate Image
Points: 10.0
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 10.0
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd.
Category: Microsites / Campaigns
Points: 10.0
Nike SPARQ
Agency: R/GA / New York
Client: Nike
Category: Microsites / Product-Specific Subsites
Points: 10.0
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa
Category: Microsites / Corporate Image
Points: 10.0
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Microsites / Corporate Image
Points: 10.0
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico
Category: Banners - Dynamic / Single
Points: 10.0
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET
Category: Banners - Dynamic / Single
Points: 10.0
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE
Category: Brand Gaming / Online
Points: 10.0
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten
Category: Banners - Fixed Space / Single
Points: 10.0
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd.
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 10.0
We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 10.0
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records
Category: Broadcast Design / Single
Points: 10.0
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd.
Category: Publication Design / Book Design
Points: 10.0
Reverse
Agency: Kinetic Singapore / Singapore
Client: Church of Sts. Peter & Paul
Category: Publication Design / Book Design
Points: 10.0
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden
Category: Environmental Design / Single
Points: 10.0
COMING MOON
Agency: DENTSU INC.KANSAI / Osaka
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 10.0
Hudson Gavin Martin ©h®is™as
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 10.0
Numbers Add Up
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing
Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
Help Child Soliders
Agency: john st. / Toronto
Client: War Child
Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 10.0
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International
Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 10.0
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 10.0
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 10.0
FLIES 2
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL
Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Points: 10.0
Nike SPARQ
Agency: R/GA / New York
Client: Nike
Category: Online Branded Content / Campaign
Points: 10.0
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive
Category: Self-Promotion / Websites
Points: 10.0
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors
Category: Self-Promotion / Websites
Points: 10.0
Nike+ Human Race
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas
Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia
Category: Online Branded Content / Single
Points: 10.0
Bike Hero
Agency: Droga5 / New York
Client: Activision
Category: Online Branded Content / Single
Points: 10.0
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG
Category: Email Marketing / Single
Points: 10.0
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de
Category: Mobile Advertising / Campaign
Points: 10.0
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo
Client: Sony Music Associated Records Inc.
Category: Mobile Advertising / Campaign
Points: 10.0
Mms
Agency: Forsman & Bodenfors / Gothenburg
Client: Amf Pension
Category: Mobile Advertising / Single
Points: 10.0
In action
Agency: Farfar / Stockholm
Client: Bjorn Borg
Category: Branded Applications / Desktop
Points: 10.0
Sensibles
Agency: GPY&R / Melbourne
Client: Spring Valley
Category: Branded Applications / Web
Points: 10.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Double Take
Agency: BBDO / New York
Client: Monster.com
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com
Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Rabbit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Client:
IBM
Title:
IBM Lotus Networked Banner
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Brand Gaming / Online
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Posten (The Swedish Post Office)
Title:
Stefan the Swopper
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Diesel.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
ABSOLUT VODKA
Title:
ABSOLUT.COM
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MEETS CORTEO
Category:
Microsites / Campaigns
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Sagami Rubber Industries Co., Ltd.
Title:
LOVE DISTANCE
Category:
Microsites / Campaigns
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike SPARQ
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Pepsico
Title:
Pepsi Dear Mr. President Text Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
13TH STREET
Title:
Horror non-stop
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
GREENPEACE
Title:
WEATHER
Category:
Brand Gaming / Online
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
E.Co.,Ltd.
Title:
Uncertainty
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Alliance for Climate Protection
Title:
We Can Solve It
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
TBD Records
Title:
Radiohead "House of Cards"
Category:
Broadcast Design / Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Little more Co., Ltd.
Title:
UN DEUX
Category:
Publication Design / Book Design
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Church of Sts. Peter & Paul
Title:
Reverse
Category:
Publication Design / Book Design
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Environmental Design / Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin ©h®is™as
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
The Hong Kong Jockey Club
Title:
Numbers Add Up
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Warner Bros Worldwide Marketing
Title:
Why So Serious? The Dark Knight Alternate Reality Game
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
War Child
Title:
Help Child Soliders
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Ebay Attack
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
AMNISTÍA INTERNACIONAL
Title:
FLIES 2
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas - Sports Nation Online Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
New Zealand Book Council
Title:
Read A Book At Work
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Nokia
Title:
Bruce Lee -Phone
Category:
Online Branded Content / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Activision
Title:
Bike Hero
Category:
Online Branded Content / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
E-Mail „Large window.“
Category:
Email Marketing / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
myToys.de
Title:
The LEGO Codes
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Music Associated Records Inc.
Title:
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Amf Pension
Title:
Mms
Category:
Mobile Advertising / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Spring Valley
Title:
Sensibles
Category:
Branded Applications / Web
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Lancefinal.com
Title:
Everything has its price
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Bronze Pencil
Points:
10.0
