The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 15.0
UNIQLO MARCH
Agency: GT INC. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 15.0
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos
Category: Microsites / Product-Specific Subsites
Points: 15.0
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD
Category: Microsites / Product-Specific Subsites
Points: 15.0
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz
Category: Microsites / Corporate Image
Points: 15.0
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA
Category: Microsites / Corporate Image
Points: 15.0
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd
Category: Banners - Dynamic / Campaign
Points: 15.0
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Banners - Dynamic / Single
Points: 15.0
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft
Category: Banners - Fixed Space / Campaign
Points: 15.0
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Banners - Fixed Space / Single
Points: 15.0
Colors of Life
Agency: Grey Dubai / DUBAI
Client: Yellow Pages
Category: Outdoor / Campaign
Points: 15.0
Nike Lab
Agency: AKQA / San Francisco
Client: Nike
Category: Web Sites / Corporate Image
Points: 15.0
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 15.0
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation
Category: Broadcast Design / Single
Points: 15.0
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist
Category: Direct Mail / Campaign
Points: 15.0
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine
Category: Publication Design / Magazine Design
Points: 15.0
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts
Category: Publication Design / Book Design
Points: 15.0
The Economist US Launch
Agency: BBDO / New York
Client: The Economist
Category: Environmental Design / Campaign
Points: 15.0
Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ)
Category: Environmental Design / Campaign
Points: 15.0
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia
Category: Environmental Design / Single
Points: 15.0
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 15.0
Troubled Youth
Agency: BBH / London
Client: Barnardo's
Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 15.0
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals
Category: Online Branded Content / Campaign
Points: 15.0
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega
Category: Online Branded Content / Campaign
Points: 15.0
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA
Category: Self-Promotion / Branded Content
Points: 15.0
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo
Category: Self-Promotion / Websites
Points: 15.0
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Milk White Gold Interactive Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 15.0
Paula Chasing
Agency: AKQA / London
Client: Nike
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 15.0
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo
Category: Online Branded Content / Single
Points: 15.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Online Branded Content / Single
Points: 15.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations
Category: Mobile Advertising / Campaign
Points: 15.0
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC.
Category: Branded Applications / Web
Points: 15.0
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc.
Category: Brand Gaming / Online
Points: 15.0
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures
Category: Brand Gaming / Online
Points: 15.0
Hope.Act.Change.
Agency: Syrup / New York
Client: Form
Category: Web Sites / Community-driven and social networking
Points: 15.0
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival)
Category: Consumer Television / :20 and Under - Single
Points: 15.0
There Can Only Be One
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Fear
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Stories
Agency: Grey South Africa / Sandton
Client: Nampak
Category: Consumer Radio / Campaign
Points: 15.0
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
WWF India
Title:
Flock of birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Nike Foundation
Title:
"The Girl Effect"
Category:
Broadcast Design / Single
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Time Magazine
Title:
100 Most Influential People
Category:
Publication Design / Magazine Design
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Publication Design / Book Design
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Bibliothèque et Archives Nationales du Québec (BANQ)
Title:
Lapointe Exhibition
Category:
Environmental Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
United Nations
Title:
UN Voices Project
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
WOWOW INC.
Title:
12 CAMS, CREATE YOUR RAINBOW
Category:
Branded Applications / Web
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Nampak
Title:
Stories
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
