The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Football Head2Head
Agency: R/GA / New York
Client: Nike
Category: Branded Applications / Web
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo
Category: Banners - Dynamic / Single
Points: 25.0
Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion
Category: Banners - Dynamic / Campaign
Points: 25.0
AXE 100 Girls
Agency: BBH / New York
Client: Unilever
Category: Microsites / Corporate Image
Points: 25.0
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Microsites / Product-Specific Subsites
Points: 25.0
Sprint NOW widget
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Microsites / Product-Specific Subsites
Points: 25.0
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung
Category: Microsites / Campaigns
Points: 25.0
GotMilk.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Web Sites / Corporate Image
Points: 25.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza
Category: Web Sites / E-Commerce
Points: 25.0
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike
Category: Web Sites / Community-driven and social networking
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO
Category: Web Sites / Blogs
Points: 25.0
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Brand Gaming / Online
Points: 25.0
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores
Category: Banners - Fixed Space / Single
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Branded Applications / Web
Points: 25.0
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research
Category: Online Branded Content / Single
Points: 25.0
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia
Category: Online Branded Content / Single
Points: 25.0
Million
Agency: Droga5 / New York
Client: New York City Department of Education
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Balloonacy
Agency: POKE / London
Client: Orange
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research
Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Modernista.com
Agency: Modernista! / Boston
Client: Modernista!
Category: Self-Promotion / Websites
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO
Category: Online Branded Content / Campaign
Points: 25.0
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 25.0
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery
Category: Corporate Identity / Corporate Identity - Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Google Search Tips
Agency: GREY Istanbul / Istanbul
Client: Google
Category: Consumer Radio / Single
Points: 25.0
Chase
Agency: DDB Canada / Vancouver / Vancouver
Client: Midas
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records
Category: Innovation in Advertising & Marketing / Single
Points: 25.0
Help the Honey Bees
Agency: Goodby Silverstein & Partners / San Francisco
Client: Haagen-Dazs
Category: Innovation in Advertising & Marketing / Single
Points: 25.0
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Help the Honey Bees
Agency: Goodby Silverstein & Partners / San Francisco
Client: Haagen Dazs
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach
Category: Non-Broadcast / Single
Points: 25.0
JOURNEY TO SOUTH
Agency: ADK / Tokyo
Client: Levi Strauss Japan
Category: Branding / Booklet/Brochure
Points: 25.0
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
WE Logo
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden
Category: Package Design / Campaign
Points: 25.0
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA
Category: Collateral Design / Posters - Single
Points: 25.0
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Collateral Design / Posters - Campaign
Points: 25.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
More Singles, Couples and Queens
Agency: Voice / Adelaide
Client: Toby Richardson
Category: Publication Design / Book Design
Points: 25.0
Bubblewrap
Agency: JWT Singapore / Singapore
Client: Crown Relocations
Category: Direct Mail / Single
Points: 25.0
Maledict car
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: WK Lab
Category: Broadcast Design / Single
Points: 25.0
Save Trees-"Mouths-2"
Agency: Ogilvy & Mather / Mumbai
Client: Sanctuary
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Corporate Identity / Corporate Identity - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Midas
Title:
Chase
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
WE8
Category:
Package Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Toby Richardson
Title:
More Singles, Couples and Queens
Category:
Publication Design / Book Design
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
WK Lab
Title:
Maledict car
Category:
Broadcast Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Sanctuary
Title:
Save Trees-"Mouths-2"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
