The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
eco:Drive
Agency: AKQA / London
Client: Fiat
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 50.0
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores
Category: Banners - Fixed Space / Single
Points: 25.0
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo
Category: Banners - Dynamic / Single
Points: 25.0
Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion
Category: Banners - Dynamic / Campaign
Points: 25.0
AXE 100 Girls
Agency: BBH / New York
Client: Unilever
Category: Microsites / Corporate Image
Points: 25.0
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Microsites / Product-Specific Subsites
Points: 25.0
Sprint NOW widget
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Microsites / Product-Specific Subsites
Points: 25.0
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung
Category: Microsites / Campaigns
Points: 25.0
GotMilk.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Web Sites / Corporate Image
Points: 25.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza
Category: Web Sites / E-Commerce
Points: 25.0
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike
Category: Web Sites / Community-driven and social networking
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO
Category: Web Sites / Blogs
Points: 25.0
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Brand Gaming / Online
Points: 25.0
Nike Football Head2Head
Agency: R/GA / New York
Client: Nike
Category: Branded Applications / Web
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Branded Applications / Web
Points: 25.0
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research
Category: Online Branded Content / Single
Points: 25.0
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia
Category: Online Branded Content / Single
Points: 25.0
Million
Agency: Droga5 / New York
Client: New York City Department of Education
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Balloonacy
Agency: POKE / London
Client: Orange
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research
Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Modernista.com
Agency: Modernista! / Boston
Client: Modernista!
Category: Self-Promotion / Websites
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO
Category: Online Branded Content / Campaign
Points: 25.0
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 25.0
eco:Drive
Agency: AKQA / London
Client: Fiat
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Banners - Fixed Space / Single
Points: 15.0
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft
Category: Banners - Fixed Space / Campaign
Points: 15.0
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Banners - Dynamic / Single
Points: 15.0
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd
Category: Banners - Dynamic / Campaign
Points: 15.0
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA
Category: Microsites / Corporate Image
Points: 15.0
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz
Category: Microsites / Corporate Image
Points: 15.0
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD
Category: Microsites / Product-Specific Subsites
Points: 15.0
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos
Category: Microsites / Product-Specific Subsites
Points: 15.0
UNIQLO MARCH
Agency: GT INC. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 15.0
Nike Lab
Agency: AKQA / San Francisco
Client: Nike
Category: Web Sites / Corporate Image
Points: 15.0
Hope.Act.Change.
Agency: Syrup / New York
Client: Form
Category: Web Sites / Community-driven and social networking
Points: 15.0
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures
Category: Brand Gaming / Online
Points: 15.0
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc.
Category: Brand Gaming / Online
Points: 15.0
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC.
Category: Branded Applications / Web
Points: 15.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations
Category: Mobile Advertising / Campaign
Points: 15.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Online Branded Content / Single
Points: 15.0
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo
Category: Online Branded Content / Single
Points: 15.0
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 15.0
Paula Chasing
Agency: AKQA / London
Client: Nike
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Milk White Gold Interactive Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Best of Show Pencil
Points:
50.0
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
WOWOW INC.
Title:
12 CAMS, CREATE YOUR RAINBOW
Category:
Branded Applications / Web
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
United Nations
Title:
UN Voices Project
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
