The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Fast Ball
Agency: BBH / New York
Client: Google
Category: Websites & Microsites / Branded Games
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM
Category: Websites & Microsites / Corporate Website
Points: 25.0
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK
Category: Websites & Microsites / Durable Goods
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / E-Commerce
Points: 25.0
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab
Category: Websites & Microsites / Self-Promotion
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg
Category: Websites & Microsites / Services
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St.
Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas
Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia
Category: Mobile Applications/Sites / Services
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Craft / Interface Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Craft / Typography
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Craft / Sound Design
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Find Red
Agency: Proximity Canada / Toronto
Client: Mars Canada
Category: Websites & Microsites / Branded Games
Points: 15.0
THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS
Category: Websites & Microsites / Consumer Goods
Points: 15.0
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay
Category: Websites & Microsites / Consumer Goods
Points: 15.0
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport
Category: Websites & Microsites / Corporate Website
Points: 15.0
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Websites & Microsites / Durable Goods
Points: 15.0
Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / E-Commerce
Points: 15.0
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 15.0
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt
Category: Websites & Microsites / Self-Promotion
Points: 15.0
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship
Category: Websites & Microsites / Self-Promotion
Points: 15.0
I Am Not An Artist
Agency: Soon in Tokyo / Barcelona
Client: Elisava
Category: Websites & Microsites / Services
Points: 15.0
Glastotag
Agency: POKE / London
Client: Orange
Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Street Art View
Agency: LDC / São Paulo
Client: Red Bull
Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Welcome Back
Agency: Saatchi & Saatchi / London
Client: T-Mobile
Category: Online Films And Video / Event or Live Webcast - Single
Points: 15.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Online Films And Video / Short Form - Single
Points: 15.0
The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation
Category: Online Films And Video / Short Form - Single
Points: 15.0
Google Speed Tests
Agency: BBH / New York
Client: Google
Category: Online Films And Video / Short Form - Series/Episodes
Points: 15.0
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival
Category: Online Films And Video / Long Form - Single
Points: 15.0
REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 15.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Mars Canada
Title:
Find Red
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
NESTLE WATERS
Title:
THE PERRIER MANSION
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Elisava
Title:
I Am Not An Artist
Category:
Websites & Microsites / Services
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Akzo Nobel/ Dulux
Title:
Dulux Let's Colour Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Intel Corporation
Title:
The Chase
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
