The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band)
Category: Websites & Microsites / Branded Games
Points: 5.0
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD.
Category: Websites & Microsites / Branded Games
Points: 5.0
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland
Category: Websites & Microsites / Branded Games
Points: 5.0
Y-3 Spring/Summer Website
Agency: Sid Lee / Montreal
Client: adidas
Category: Websites & Microsites / Consumer Goods
Points: 5.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Websites & Microsites / Consumer Goods
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe
Category: Websites & Microsites / Consumer Goods
Points: 5.0
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Ball Talk
Agency: Blast Radius / Vancouver
Client: Nike Jordan Brand
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Sony Internet TV with Google TV
Agency: Odopod / San Francisco
Client: Sony Electronics
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Websites & Microsites / Consumer Goods
Points: 5.0
HardChorus
Agency: Droga5 / New York
Client: Puma
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Shot by Fans
Agency: JWT London / London
Client: Nokia
Category: Websites & Microsites / Consumer Goods
Points: 5.0
"The Room"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Armani Jeans
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Perrier by Dita
Agency: Ogilvy France / Paris
Client: Perrier - Nestle Waters
Category: Websites & Microsites / Consumer Goods
Points: 5.0
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd
Category: Websites & Microsites / Consumer Goods
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe
Category: Websites & Microsites / Corporate Website
Points: 5.0
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic
Category: Websites & Microsites / Corporate Website
Points: 5.0
Adobe Museum of Digital Media
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe
Category: Websites & Microsites / Corporate Website
Points: 5.0
Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial
Category: Websites & Microsites / Corporate Website
Points: 5.0
Gatorade.com
Agency: VML / Kansas City
Client: Gatorade
Category: Websites & Microsites / Corporate Website
Points: 5.0
Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx
Category: Websites & Microsites / Corporate Website
Points: 5.0
TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM
Category: Websites & Microsites / Corporate Website
Points: 5.0
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Websites & Microsites / Durable Goods
Points: 5.0
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International
Category: Websites & Microsites / Durable Goods
Points: 5.0
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari
Category: Websites & Microsites / Durable Goods
Points: 5.0
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / E-Commerce
Points: 5.0
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR e.V.
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Ringtonicos
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Donate Words
Agency: RC Comunicacao / Belo Horizonte
Client: Mario Penna Institute
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Grip Limited Website
Agency: Grip Limited / Toronto
Client:
Category: Websites & Microsites / Self-Promotion
Points: 5.0
AlephTweets
Agency: LDC / São Paulo
Client: Paulo Coelho
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Slapometer
Agency: Albion / london
Client: Albion
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Fare Finder
Agency: TAXI / New York
Client: TAXI
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm
Client: Berghs School of Communication
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Fantasy Cheaters League
Agency: Host / Surry Hills
Client: Host
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Naknek
Agency: Pereira & O'Dell / San Francisco
Client: Pereira & O'Dell
Category: Websites & Microsites / Self-Promotion
Points: 5.0
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio
Category: Websites & Microsites / Services
Points: 5.0
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television
Category: Websites & Microsites / Services
Points: 5.0
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot
Category: Websites & Microsites / Services
Points: 5.0
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC
Category: Websites & Microsites / Services
Points: 5.0
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt
Category: Websites & Microsites / Services
Points: 5.0
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google
Category: Websites & Microsites / Services
Points: 5.0
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport
Category: Websites & Microsites / Services
Points: 5.0
Street Art View
Agency: LDC / São Paulo
Client: Red Bull
Category: Websites & Microsites / Services
Points: 5.0
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance
Category: Websites & Microsites / Services
Points: 5.0
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland
Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Pepsi Refresh Project: Do Good for the Gulf
Agency: HUGE / Brooklyn
Client: PepsiCo
Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
Y-3 Spring/Summer Website
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike Jordan Brand
Title:
Ball Talk
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
Sony Internet TV with Google TV
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Puma
Title:
HardChorus
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Armani Jeans
Title:
"The Room"
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Ringtonicos
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Mario Penna Institute
Title:
Donate Words
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
N/A
Title:
Grip Limited Website
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Paulo Coelho
Title:
AlephTweets
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Albion
Title:
Slapometer
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
TAXI
Title:
Fare Finder
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Berghs School of Communication
Title:
Don\'t tell Ashton
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Host
Title:
Fantasy Cheaters League
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Pereira & O'Dell
Title:
Naknek
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
PepsiCo
Title:
Pepsi Refresh Project: Do Good for the Gulf
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
