The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo
Category: Television / Reality/Unscripted Series
Points: 10.0
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Agency: MediaCom / New York
Client: Audi of America
Category: Television / Specials or one-time screenings
Points: 10.0
Stephen Dupont
Agency: Leo Burnett / Millers Point
Client: Canon Australia
Category: Film / Documentaries
Points: 10.0
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Gaming / Online gaming
Points: 10.0
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Branded Entertainment /
Points: 10.0
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn
Category: Music
Points: 10.0
Daredevil Delivery
Agency: Soho Square Beijing / Beijing
Client: Subway
Category: Gaming / Branded Mobile Games
Points: 10.0
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment / Campaign
Points: 10.0
The Creators Project
Agency: VIRTUE / Brooklyn
Client: Intel
Category: Events and Installations /
Points: 10.0
Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada
Category: Branding / Annual Report
Points: 10.0
Design Indaba Superstars Portfolio
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa
Category: Branding / Booklet/Brochure
Points: 10.0
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation
Category: Branding / Logo/Trademark Design - Single Only
Points: 10.0
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers
Category: Corporate Identity / Single
Points: 10.0
Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo
Category: Corporate Identity / Campaign
Points: 10.0
The PUMA Eco-Table
Agency: GBH / London
Client: PUMA
Category: Corporate Identity / Campaign
Points: 10.0
Farrier Wines Packaging
Agency: Duncan/Channon / San Francisco
Client: Farrier Wines
Category: Package Design / Campaign
Points: 10.0
Grenade
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton
Category: Collateral Design / Posters - Single
Points: 10.0
ELEKTRA 11th Edition: YOU ARE NOT HERE
Agency: TAXI Montreal / Montreal
Client: ELEKTRA
Category: Collateral Design / Posters - Campaign
Points: 10.0
French Film Festival
Agency: George Patterson Y&R / Sydney
Client: Alliance Francais
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Antalis Diary 2011
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Antalis (Hong Kong) Ltd.
Category: Collateral Design / Promotion
Points: 10.0
SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts
Category: Collateral Design / Self-promotion
Points: 10.0
Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett
Category: Collateral Design / Self-promotion
Points: 10.0
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited
Category: Spatial Design / Indoor Spaces
Points: 10.0
Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada
Category: Outdoor Design / Single
Points: 10.0
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Outdoor Design / Campaign
Points: 10.0
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada
Category: Publication Design / Book Cover Design
Points: 10.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com
Category: Publication Design / Book Layout Design
Points: 10.0
Delville Wood Dice
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum
Category: Direct Mail / Single
Points: 10.0
MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW
Category: Broadcast Design / Single
Points: 10.0
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance
Category: Broadcast Design / Single
Points: 10.0
Scary Nights
Agency: Y&R South Africa / Wendywood
Client: UNICEF
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
Give Two Cents
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland
Category: Typography in Design / Single
Points: 10.0
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo,
Category: Typography in Design / Campaign
Points: 10.0
Lilac Wine
Agency: Blind, Inc. / Santa Monica
Client: Dr. Martens/Cinematic Orchestra
Category: Broadcast Design / Music Videos
Points: 10.0
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5
Category: Small Space Print / Campaign
Points: 10.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Collateral / Posters - Single
Points: 10.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / Posters - Campaign
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / P.O.P and In-store - Single
Points: 10.0
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company
Category: Collateral / P.O.P and In-store - Campaign
Points: 10.0
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 10.0
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council
Category: Public Service / Television - Single
Points: 10.0
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Canon Australia
Title:
Stephen Dupont
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Subway
Title:
Daredevil Delivery
Category:
Gaming / Branded Mobile Games
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Interactive Africa
Title:
Design Indaba Superstars Portfolio
Category:
Branding / Booklet/Brochure
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Farrier Wines
Title:
Farrier Wines Packaging
Category:
Package Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Symantec Norton
Title:
Grenade
Category:
Collateral Design / Posters - Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
ELEKTRA
Title:
ELEKTRA 11th Edition: YOU ARE NOT HERE
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Antalis (Hong Kong) Ltd.
Title:
Antalis Diary 2011
Category:
Collateral Design / Promotion
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
MINI Canada
Title:
Vending Machine
Category:
Outdoor Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Publication Design / Book Cover Design
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Layout Design
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
The War Museum
Title:
Delville Wood Dice
Category:
Direct Mail / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
MINI/BMW
Title:
MINI COUNTRYMAN FLOW
Category:
Broadcast Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Broadcast Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Scary Nights
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
National Parks Conservation Association
Title:
Give Two Cents
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Typography in Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Dr. Martens/Cinematic Orchestra
Title:
Lilac Wine
Category:
Broadcast Design / Music Videos
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
