The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 50.0
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades
Category: Branding / Annual Report
Points: 25.0
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa
Category: Corporate Identity / Campaign
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London
Client: PUMA
Category: Package Design / Single
Points: 25.0
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd.
Category: Package Design / Campaign
Points: 25.0
Bold
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Posters - Single
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible
Category: Collateral Design / Posters - Campaign
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH
Category: Spatial Design / Indoor Spaces
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas
Category: Spatial Design / Indoor Spaces
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany
Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue
Category: Outdoor Design / Single
Points: 25.0
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book
Category: Publication Design / Book Cover Design
Points: 25.0
PAR
Agency: Blok Design / Toronto
Client: Moxie Pictures
Category: Publication Design / Book Layout Design
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Broadcast Design / Single
Points: 25.0
MTV Redesign
Agency: MTV Networks / New York
Client: MTV
Category: Broadcast Design / Campaign
Points: 25.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 25.0
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS)
Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Industrial Design/Product Design / Campaign
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Typography in Design / Campaign
Points: 25.0
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc.
Category: Broadcast Design / Music Videos
Points: 25.0
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 25.0
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library
Category: Branding / Annual Report
Points: 15.0
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Branding / Booklet/Brochure
Points: 15.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Branding / Booklet/Brochure
Points: 15.0
Comedymark Logo
Agency: TheLab / New York
Client: Comedy Central
Category: Branding / Logo/Trademark Design - Single Only
Points: 15.0
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya
Category: Corporate Identity / Single
Points: 15.0
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair
Category: Corporate Identity / Campaign
Points: 15.0
SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku
Client: SHIZUOKA CITY MUSEUM OF ART
Category: Corporate Identity / Campaign
Points: 15.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Package Design / Single
Points: 15.0
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Category: Package Design / Campaign
Points: 15.0
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery
Category: Package Design / Campaign
Points: 15.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Collateral Design / Posters - Single
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Collateral Design / Posters - Campaign
Points: 15.0
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 15.0
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com
Category: Collateral Design / Promotion
Points: 15.0
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore
Category: Collateral Design / Self-promotion
Points: 15.0
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP
Category: Spatial Design / Indoor Spaces
Points: 15.0
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev
Category: Outdoor Design / Single
Points: 15.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Outdoor Design / Campaign
Points: 15.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com
Category: Publication Design / Book Cover Design
Points: 15.0
A Hai
Agency: qing zhao / Nanjing
Client: A Hai
Category: Publication Design / Book Layout Design
Points: 15.0
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com
Category: Direct Mail / Single
Points: 15.0
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD
Category: Broadcast Design / Single
Points: 15.0
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth
Category: Typography in Design / Single
Points: 15.0
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia
Category: Typography in Design / Campaign
Points: 15.0
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google
Category: Broadcast Design / Music Videos
Points: 15.0
Izia
Agency: BETC Euro RSCG / Paris
Client: Petit Bateau
Category: Broadcast Design / Music Videos
Points: 15.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Moxie Pictures
Title:
PAR
Category:
Publication Design / Book Layout Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Broadcast Design / Music Videos
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Comedy Central
Title:
Comedymark Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Comair
Title:
SLOW Lounge
Category:
Corporate Identity / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Collateral Design / Promotion
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Inbev
Title:
Andes Teletransporter
Category:
Outdoor Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Cover Design
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
A Hai
Title:
A Hai
Category:
Publication Design / Book Layout Design
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Direct Mail / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Signature Theatre
Title:
Signature Theatre Season Posters
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Mike Toth
Title:
Once More To The Lake
Category:
Typography in Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Fotolia
Title:
#1 in Europe
Category:
Typography in Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Broadcast Design / Music Videos
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Petit Bateau
Title:
Izia
Category:
Broadcast Design / Music Videos
Award:
2011 Design Silver Pencil
Points:
15.0
