The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target
Category: Out Of Home / Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Out Of Home / Campaign
Points: 25.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Collateral / Posters - Campaign
Points: 25.0
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King
Category: Collateral / P.O.P and In-store - Single
Points: 25.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz
Category: Public Service / Outdoor and Posters - Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation
Category: Public Service / Television - Single
Points: 25.0
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF
Category: Public Service / Television - Campaign
Points: 25.0
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis
Category: Consumer Radio / Campaign
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Branded Content / Single
Points: 25.0
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Non-Broadcast / Single
Points: 25.0
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8
Category: Non-Broadcast / Single
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google
Category: Non-Broadcast / Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Innovation in Advertising / Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Innovation in Advertising / Campaign
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Innovation in Advertising / Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Innovation in Advertising / Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Experiential Advertising / Single
Points: 25.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland
Category: Innovation in Advertising / Single
Points: 20.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Magazine / Full Page or Spread - Single
Points: 15.0
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR
Category: Out Of Home / Single
Points: 15.0
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones
Category: Out Of Home / Single
Points: 15.0
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags
Category: Out Of Home / Single
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Out Of Home / Campaign
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH
Category: Collateral / Posters - Campaign
Points: 15.0
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Collateral / P.O.P and In-store - Single
Points: 15.0
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa
Category: Collateral / P.O.P and In-store - Campaign
Points: 15.0
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Human Rights
Agency: walker / zurich
Client: Amnesty International
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 15.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Points: 15.0
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force
Category: Public Service / Radio - Single
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Television - Campaign
Points: 15.0
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi
Category: Consumer Radio / Single
Points: 15.0
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi
Category: Consumer Radio / Campaign
Points: 15.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Green Pencil
Points:
20.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Videocon Mobile Phones
Title:
The Cascade of Books
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Its Always Time For a Bacardi
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
