The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International
Category: Newspaper / Full Page or Spread - Single
Points: 25.0
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International
Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
Iceberg
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 25.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Out Of Home / Billboards - Campaign
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Campaign
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Radio - Single
Points: 25.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation
Category: Public Service / Television - Single
Points: 25.0
Sharing
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Radio / Single
Points: 25.0
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Radio / Campaign
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Consumer Television / 60 Second - Single
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 25.0
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / :30/:25 - Single
Points: 25.0
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Non-Broadcast / Online
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS
Category: Innovation in Advertising / Single or Campaign
Points: 25.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe
Category: Experiential Advertising / Installations
Points: 25.0
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G
Category: Consumer Television / Over 60 second - Single
Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes
Category: Branded Content / Online
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Integrated Branding / Public Service Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Brand Transformation / Single
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS
Category: Public Service / Promotional Items - Single or Campaign
Points: 25.0
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns
Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company
Category: Package Design / Single or Series
Points: 25.0
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands
Category: Package Design / Product Line
Points: 25.0
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 25.0
Complice
Agency: Three & Co. / Osaka
Client: Complice
Category: Collateral Design / Posters - Series
Points: 25.0
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang
Category: Collateral Design / Posters - Series
Points: 25.0
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia
Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon
Category: Self-Promotion / Single or Series
Points: 25.0
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr
Category: Self-Promotion / Single or Series
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Spatial Design / Indoor Spaces
Points: 25.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Spatial Design / Outdoor Spaces
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India
Category: Public Service / Posters - Series
Points: 25.0
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger
Category: Public Service / Outdoor and Transit - Single
Points: 25.0
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands
Category: Product Design / Single or Series
Points: 25.0
Tamabi
Agency: MR_DESIGN / Tokyo
Client: Tama Art University
Category: Craft / Typography - Series
Points: 25.0
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries
Category: Broadcast and Moving Image / Short Films and Videos
Points: 25.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Package Design / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Package Design / Product Line
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Tama Art University
Title:
Tamabi
Category:
Craft / Typography - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Gold Pencil
Points:
25.0
