The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 75.0
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life
Category: Innovation in Branded Content / Single
Points: 25.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Non-Broadcast / Long-form
Points: 25.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Creative Use of Music Supporting A Brand
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: Experiential
Points: 25.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless
Category: Branded Apps / Single
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy / Brazil
Client: Dove
Category: Film / Documentaries - Shorts
Points: 25.0
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google
Category: Innovation in Branded Content / Single
Points: 25.0
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters
Category: Gaming / Branded Mobile Games
Points: 25.0
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills
Category: Best Branded Content Channel / Single
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Custom Content
Points: 25.0
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN
Category: Film / Documentaries - Features
Points: 25.0
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT
Category: Craft / Technique / Best Animation
Points: 25.0
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Craft / Technique / Best Direction
Points: 25.0
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada
Category: Film / Theatrical and DVD Releases
Points: 25.0
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Craft / Technique / Best Writing
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Non-Broadcast / Short-form
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Creative Use of Music Supporting A Brand
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 25.0
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi
Category: Craft / Technique / Best Direction
Points: 15.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers
Category: Custom Content
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Film / Documentaries - Shorts
Points: 15.0
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Craft / Technique / Best Editing
Points: 15.0
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH
Category: Creative Use of Music Supporting A Brand
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books
Category: Craft / Technique / Best Animation
Points: 15.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Experiential
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek
Category: Innovation in Branded Content / Single
Points: 15.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: User Generated Content / Single
Points: 15.0
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted
Points: 15.0
The Confession
Agency: Ireland/Davenport / Johannesburg
Client: Fox
Category: Promos / Television
Points: 15.0
L'Odyssée
Agency: Marcel / Paris
Client: Cartier
Category: Craft / Technique / Best Animation
Points: 15.0
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT
Category: Promos / Trailer / Film
Points: 15.0
MTV GROUP HUG
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan
Category: Motion Graphics / Network ID
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Non-Broadcast / Long-form
Points: 15.0
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Gaming / Online gaming
Points: 15.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Non-Broadcast / Short-form
Points: 15.0
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan
Category: Motion Graphics / Title Sequences - Television and Film
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom
Category: Television / Specials or One-time Screenings
Points: 15.0
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies
Category: Branded Apps / Single
Points: 15.0
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney
Client: Skittles
Category: Branded Apps / Single
Points: 15.0
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International
Category: Film / Theatrical and DVD Releases
Points: 15.0
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc.
Category: Gaming / Branded Mobile Games
Points: 15.0
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman
Category: Film / Documentaries - Features
Points: 15.0
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami
Category: Gaming / Console and PC gaming
Points: 15.0
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc.
Category: Film / Theatrical and DVD Releases
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac
Category: Promos / Trailer / Film
Points: 10.0
Yes, Virginia The Musical
Agency: JWT New York / New York
Client: Macy's
Category: Custom Content
Points: 10.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Dove
Title:
Real Beauty Sketches
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
UBISOFT
Title:
ZOMBIU
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Custom Content
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fox
Title:
The Confession
Category:
Promos / Television
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
VIMN MTV World Design Studio Milan
Title:
MTV GROUP HUG
Category:
Motion Graphics / Network ID
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
