The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Newspaper / Small Space Print - Campaign
Points: 10.0
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble
Category: Outdoor / Billboards and Transit - Campaign
Points: 10.0
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel
Category: Collateral / Posters - Single
Points: 10.0
Cityscapes
Agency: FCB / Chicago
Client: Valspar
Category: Collateral / Posters - Campaign
Points: 10.0
Opposites
Agency: DDB Group / Singapore
Client: Selleys
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 10.0
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 10.0
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER
Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression
Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 10.0
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef
Category: Public Service / Political - Video / Television - Campaign
Points: 10.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands
Category: Radio / Consumer - Campaign
Points: 10.0
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 10.0
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 10.0
The Hamster
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Non-Broadcast / Online
Points: 10.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Integrated Branding / Consumer Campaign
Points: 10.0
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming
Category: Experiential Advertising / Installations
Points: 10.0
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Brand Transformation / Single
Points: 10.0
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V.
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 10.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Print Craft / Art Direction - Single or Campaign
Points: 10.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill
Category: Video Craft / Direction
Points: 10.0
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble
Category: Video Craft / Direction
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Video Craft / Scriptwriting
Points: 10.0
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola
Category: Innovation in Print / Print
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Innovation in Outdoor / Outdoor
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Public Service / Political - Video / Non-Broadcast
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 10.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Direct Marketing / Flat Mailing
Points: 10.0
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover
Category: Direct Marketing / Flat Mailing
Points: 10.0
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Digital Direct Marketing / Mobile
Points: 10.0
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Enablis effect
Agency: Cossette / Montreal
Client: Enablis
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall
Category: Brand Identity / Logo Design
Points: 10.0
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique
Category: Brand Identity / Logo Design
Points: 10.0
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
HOT WHEELS SAFARI SERIES
Category:
Collateral / Posters - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
THE GOOD GUYS CHRISTMAS
Category:
Public Service / Political - Video / Television - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Volvo Trucks
Title:
The Hamster
Category:
Non-Broadcast / Online
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Newcastle
Title:
If We Made It
Category:
Brand Transformation / Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Parc Olympique
Title:
New logo for the Montréal Olympic Park
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
