The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle
Category: Social Media / Branded Social Campaign
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 25.0
Breaking Bad
Agency: Mullen / Boston
Client: Century 21
Category: Social Media / Branded Social Post
Points: 25.0
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO
Category: Social Media / Branded Social Post
Points: 25.0
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy
Category: Online Films & Video / Interactive Video
Points: 25.0
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic
Category: User Experience Design - Web / Design Craft
Points: 25.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple
Category: User Experience Design - Web / Design Craft
Points: 25.0
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace
Category: User Experience Design - Web / Design Craft
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of A Social Network
Points: 25.0
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace
Category: User Experience Design - Web / Utility
Points: 25.0
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google
Category: Craft / Sound Design
Points: 25.0
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Mobile Applications/Sites / Social Networks/Community
Points: 25.0
The Nike SB App
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
Birdseye
Agency: De-De / New York
Client: De-De
Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation
Category: Design for the Greater Good / Designer Initiated
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Broadcast and Moving Image / Craft Animation
Points: 25.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Single
Points: 25.0
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly
Category: Broadcast and Moving Image / Short Films and Videos
Points: 25.0
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation
Category: Documentaries / Television
Points: 25.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 25.0
Cinder
Agency: The Barbarian Group / New York
Client:
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 25.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
Birdseye
Agency: Droga5 / New York
Client: De-De
Category: Intellectual Property & Products / Digital Product
Points: 25.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo
Category: Experiential / Events
Points: 25.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Craft / Technique / Best Direction
Points: 25.0
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Online / Long-Form
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Online / Short-Form
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Mobile / Branded Content
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Gaming / Branded Content
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Film / Branded Content
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Other Digital Solutions
Points: 25.0
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto
Client: Labatt Breweries of Canada
Category: Other Digital Solutions
Points: 25.0
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS
Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
The Nike SB App
Agency: R/GA / New York
Client: Nike
Category: User Experience Design - Mobile / User Experience
Points: 25.0
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo
Category: User Experience Design - Mobile / Design Craft
Points: 25.0
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 25.0
The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo
Client: Tokyo Gas
Category: Craft / Typography - Single or Series
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Print Craft / Writing - Single or Campaign
Points: 25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Century 21
Title:
Breaking Bad
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Design for the Greater Good / Designer Initiated
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Bot & Dolly
Title:
Box
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
De-De
Title:
Birdseye
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Labatt Breweries of Canada
Title:
Budweiser Red Lights
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Tokyo Gas
Title:
The 27th Architecture and Environment Design Competition
Category:
Craft / Typography - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
