The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Online / Short-Form
Points: 75.0
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo
Category: Experiential / Events
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Mobile / Branded Content
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Gaming / Branded Content
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Online / Short-Form
Points: 25.0
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Online / Long-Form
Points: 25.0
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation
Category: Documentaries / Television
Points: 25.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Craft / Technique / Best Direction
Points: 25.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Film / Branded Content
Points: 25.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Online / Short-Form
Points: 25.0
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb
Category: User Generated Content / Short-Form
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Craft / Technique / Best Direction
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's
Category: Experiential / Installations
Points: 15.0
Supergeil
Agency: Jung von Matt / Hamburg
Client: EDEKA Zentrale AG & Co. KG
Category: Music / Creative Use of Music Supporting A Brand
Points: 15.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online / Long-Form
Points: 15.0
Trojan Mailing
Agency: Jung von Matt / Stuttgart
Client: DHL
Category: Online / Short-Form
Points: 15.0
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA
Category: Craft / Technique / Best Animation
Points: 15.0
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Craft / Technique / Best Editing
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Experiential / Events
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Mobile / Branded Content
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's
Category: User Generated Content / Long-Form
Points: 15.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Gaming / Branded Content
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge
Category: Gaming / Branded Content
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Documentaries / Film
Points: 15.0
Air Rescue
Agency: MediaCom / Sydney
Client: Westpac
Category: Television / Branded Content
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Film / Branded Content
Points: 15.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Television / Branded Content
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Film / Branded Content
Points: 10.0
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Documentaries / Television
Points: 10.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Craft / Technique / Best Animation
Points: 10.0
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos
Category: Experiential / Installations
Points: 10.0
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Documentaries / Television
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Online / Long-Form
Points: 10.0
The Walking Dead Chop Shop Journal
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Custom Content / Co-Promotions
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Experiential / Events
Points: 10.0
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target
Category: Experiential / Events
Points: 10.0
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation
Category: Online / Short-Form
Points: 10.0
Nike Run The City
Agency: PostVisual / Seoul
Client: Nike
Category: Gaming / Branded Content
Points: 10.0
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Mobile / Branded Content
Points: 10.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil
Category: User Generated Content / Short-Form
Points: 10.0
Mandible
Agency: RPA / Santa Monica
Client: Newport Beach Film Festival
Category: Craft / Technique / Best Editing
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Craft / Technique / Best Direction
Points: 5.0
KAZ: Pushing the Virtual Divide
Agency: Moscovici/Proulx / Toronto
Client: PlayStation (Sony Computer Entertainment)
Category: Documentaries / Film
Points: 5.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Craft / Technique / Best Animation
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos
Category: Experiential / Installations
Points: 5.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action
Category: Craft / Technique / Best Editing
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW
Category: Television / Branded Content
Points: 5.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
EDEKA Zentrale AG & Co. KG
Title:
Supergeil
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Journal
Category:
Custom Content / Co-Promotions
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
PlayStation (Sony Computer Entertainment)
Title:
KAZ: Pushing the Virtual Divide
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
