The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Non-Broadcast / Online
Points: 75.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Single
Points: 25.0
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Campaign
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 25.0
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR
Category: Public Service - Outdoor / Outdoor - Single
Points: 25.0
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Single
Points: 25.0
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time
Category: Radio / Public Service - Campaign
Points: 25.0
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Campaign
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Non-Broadcast / Online
Points: 25.0
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 25.0
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Experiential Advertising / Installations
Points: 25.0
Hands
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Print Craft / Writing - Single or Campaign
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Video Craft / Direction
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Innovation in Outdoor / Outdoor
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Video / Video
Points: 25.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Innovation in Radio / Radio
Points: 25.0
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time
Category: Innovation in Radio / Radio
Points: 25.0
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Political - Video / Cinema
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action
Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Non-Broadcast / Online
Points: 25.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 20.0
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Outdoor / Billboards and Transit - Single
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting
Category: Public Service / Political - Print / Collateral - Single
Points: 15.0
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace
Category: Public Service / Political - Print / Collateral - Campaign
Points: 15.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Award:
2014 Advertising Best of Show Pencil
Points:
75.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio / Public Service - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
One School at a Time
Title:
Project English
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Video Craft / Direction
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Video Craft / Direction
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
One School at a Time
Title:
Project English
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
