The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 50.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Interactive Advertising / Interactive Video
Points: 50.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 50.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Direct Marketing / Ambient Media
Points: 50.0
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Series / Episodes
Points: 50.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Other Digital Solutions
Points: 50.0
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral
Category: Innovation in Radio / Single
Points: 50.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum
Category: Interiors / Commercial / Private / Other
Points: 50.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Social Media / Best Integrated Campaign Led by Social
Points: 50.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov
Category: Online / Long Form
Points: 50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Best of Discipline Pencil
Points:
50.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Award:
2015 Radio Best of Discipline Pencil
Points:
50.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Best of Discipline Pencil
Points:
50.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0