The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 50.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 50.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Points: 50.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 50.0
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Points: 50.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Points: 50.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 50.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 50.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 50.0
Ask For A Raise
Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Points: 50.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 50.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Best of Discipline Pencil
Points:
50.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
50.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0