The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike
Category: Branding / Rebranding
Points: 50.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan
Category: Product Design / Physical Product
Points: 50.0
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai
Category: Influencer Marketing / Single Channel
Points: 50.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Integrated Campaign
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 50.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Custom Content
Points: 50.0
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 50.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Applications
Points: 50.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 50.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Broadcast / Long Form - Single
Points: 50.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Gaming
Points: 50.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Cross-Platform / Experiential
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Varying Length Campaign
Points: 50.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Visual Effects / Single
Points: 50.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 50.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0