The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Mobile Applications / Services / Utilities
Points: 5.0
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike
Category: Mobile Applications / Social Networks / Community
Points: 5.0
LGBTAvatars
Agency: Geometry Global / Praha + Ogilvy & Mather / Praha
Client: Prague Pride
Category: Mobile Applications / Social Networks / Community
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Digital Publications / App-Based
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America
Category: Use of Technology / Augmented Experience
Points: 5.0
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings
Category: Advertising on Mobile Devices / In-App
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Other Digital Solutions
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation
Category: Other Digital Solutions
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: Other Digital Solutions
Points: 5.0
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
AIA SPACE TO PRAY AD
Agency: TBWA\Sri Lanka / Colombo 06
Client: AIA INSURANCE LANKA PLC
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Child
Agency: AlmapBBDO / São Paulo
Client: Audi Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Beard
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Southampton
Agency: adamandeveDDB / London
Client: John Lewis
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Catapult
Agency: Alma / Miami
Client: Rosetta Stone
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Beach
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Jungle
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
BMW River
Agency: serviceplan / Munich
Client: BMW Group
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Nike SB 2.0
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Domtar
Title:
Project Learning Curve
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
AIA INSURANCE LANKA PLC
Title:
AIA SPACE TO PRAY AD
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Coca Cola Germany
Title:
Icon of the century
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
BMW Group
Title:
BMW River
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
