The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 50.0
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels
Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 50.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 50.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 50.0
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 50.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 50.0
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 50.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 50.0
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 50.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Immersive / Exhibitions
Points: 50.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 50.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Mobile / Utility
Points: 50.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Best of Discipline Pencil
Points:
50.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Best of Discipline Pencil
Points:
50.0
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Best of Discipline Pencil
Points:
50.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Points:
50.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
50.0