The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
All
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Pharma
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
All
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Best of Integrated
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 90.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Best of Pharma
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Interactive & Mobile Craft
Points: 90.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Best of Interactive, Online & Mobile
Points: 90.0
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Best of Film
Points: 90.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Best of Health & Wellness
Points: 90.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Best of IP & Products
Points: 90.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Best of Direct Marketing
Points: 90.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Best of Music & Sound Craft
Points: 90.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Best of Social Media
Points: 90.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Best of Gaming
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Creative Use of Data
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Out of Home
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Experiential & Immersive
Points: 90.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Best of Print
Points: 90.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Best of Radio & Audio
Points: 90.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Moving Image Craft
Points: 90.0
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA
Category: Best of Brand-Side / In-House
Points: 90.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 90.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Best of Public Relations
Points: 90.0