The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Best of Integrated
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 90.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Best of Pharma
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Interactive & Mobile Craft
Points: 90.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Best of Interactive, Online & Mobile
Points: 90.0
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Best of Film
Points: 90.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Best of Health & Wellness
Points: 90.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Best of IP & Products
Points: 90.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Best of Direct Marketing
Points: 90.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Best of Music & Sound Craft
Points: 90.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Best of Social Media
Points: 90.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Best of Gaming
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Creative Use of Data
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Out of Home
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Experiential & Immersive
Points: 90.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Best of Print
Points: 90.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Best of Radio & Audio
Points: 90.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Moving Image Craft
Points: 90.0
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA
Category: Best of Brand-Side / In-House
Points: 90.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 90.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Best of Public Relations
Points: 90.0
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Award:
2022 Pharma Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Award:
2022 Film Best of Discipline Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Award:
2022 IP & Products Best of Discipline Pencil
Points:
90.0
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Out of Home
Award:
2022 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Award:
2022 Print Best of Discipline Pencil
Points:
90.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Award:
2022 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Best of Brand-Side / In-House
Award:
2022 Brand-Side / In-House Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
90.0