The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Creative Use of Data
Points: 90.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Digital Craft
Points: 90.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Integrated
Points: 90.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Branded Entertainment
Points: 90.0
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse
Category: Best of Music & Sound Craft
Points: 90.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Moving Image Craft
Points: 90.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Best of Radio & Audio
Points: 90.0
Back to School Essentials
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Best of Creative Effectiveness
Points: 90.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Best of Mobile
Points: 90.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Best of Design
Points: 90.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Best of Direct Marketing
Points: 90.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Best of In-House
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Interactive & Online
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Experiential & Immersive
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Out of Home
Points: 90.0
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper
Category: Best of Print
Points: 90.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Best of Social Media
Points: 90.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Best of Health, Wellness & Pharma
Points: 90.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of IP & Products
Points: 90.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of Public Relations
Points: 90.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre
Category: Best of Film
Points: 90.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Best of Radio & Audio
Award:
2021 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Best of In-House
Award:
2021 In-House Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Best of Print
Award:
2021 Print Best of Discipline Pencil
Points:
90.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Award:
2021 IP & Products Best of Discipline Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.0