The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 50.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Print / Dimensional Mailing
Points: 25.0
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Digital / Mobile
Points: 25.0
Interception
Agency: Grey / New York
Client: Volvo
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 25.0
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Print / Dimensional Mailing
Points: 15.0
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler
Category: Consumer - Print / Dimensional Mailing
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Digital / Mobile
Points: 15.0
#TheReal10
Agency: Rethink / Toronto + WONGDOODY / Los Angeles
Client: AAUW
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA
Category: Consumer - Digital / Data-Driven Personalization
Points: 15.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Print / Print
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 15.0
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota
Category: Consumer - Print / Flat Mailing
Points: 10.0
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride
Category: Consumer - Print / Flat Mailing
Points: 10.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 10.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore
Client: Toys R Us
Category: Consumer - Digital / Mobile
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Digital / Mobile
Points: 10.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Snackholidays
Agency: LES GAULOIS / PUTEAUX
Client: Transavia
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Innovation Class
Agency: Wieden+Kennedy / New York + M ss ng P eces / New York
Client: Delta Air Lines
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 10.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA
Category: Non-Profit - Print / Print
Points: 10.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD
Category: Craft - Printing / Production / Printing / Production
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Consumer - Print / Flat Mailing
Points: 5.0
Fragile Friends
Agency: Cheil China / Beijing
Client: IFAW&IFENG
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Best of Discipline Pencil
Points:
50.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Digital / Data-Driven Personalization
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Mother's Pride
Title:
The Prodigies of Mother's Pride
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Transavia
Title:
Snackholidays
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Delta Air Lines
Title:
Innovation Class
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
IFAW&IFENG
Title:
Fragile Friends
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Supercell
Title:
Boom Beach Influencer Package
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
