The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust
Category: Non-Profit - Print / Print
Points: 5.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client: Netflix
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Europe's Most Punctual Offer
Agency: McCann / Copenhagen
Client: Scandinavian Airlines
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar
Category: Craft - Printing / Production / Printing / Production
Points: 5.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Digital / Mobile
Points: 5.0
Fragile Friends
Agency: Cheil China / Beijing
Client: IFAW&IFENG
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
I'm News
Agency: Grupo W / Saltillo + Digital Invaders / Saltillo
Client: Vanguardia
Category: Consumer - Print / Data-Driven Personalization
Points: 5.0
The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris
Client: D&AD
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
ClickTwo Travel
Agency: McCann / London
Client: Momondo
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore
Client: MINI ASIA
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Squadvertiser
Agency: McCann / London
Client: Microsoft
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Digital / Mobile
Points: 5.0
The Emotisongs
Agency: McCann Worldgroup / Milano + BV McCann / Bucharest
Client: Coca - Cola
Category: Consumer - Digital / Mobile
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Consumer - Print / Flat Mailing
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
KT
Title:
KT Life Saving TV
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
IFAW&IFENG
Title:
Fragile Friends
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Supercell
Title:
Boom Beach Influencer Package
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Vanguardia
Title:
I'm News
Category:
Consumer - Print / Data-Driven Personalization
Award:
2016 Direct Merit Award
Points:
5.0
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Microsoft
Title:
Squadvertiser
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Coca - Cola
Title:
The Emotisongs
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
