The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 15.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Craft - Editing / Editing
Points: 15.0
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's
Category: Craft - Animation / Animation
Points: 15.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group
Category: Craft - Cinematography / Cinematography
Points: 15.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles
Client: Procter & Gamble
Category: Craft - Writing / Writing
Points: 15.0
Pooface
Agency: Great Guns / London + Saatchi & Saatchi / London
Client: P&G
Category: Craft - Direction / Direction
Points: 15.0
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher
Category: Innovation - Innovation in Film / Innovation in Film
Points: 15.0
Ellee Mae
Agency: Grey / London
Client: Mumsnet
Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 15.0
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client: Santa Casa de Misericórdia de Porto Alegre
Category: Non-Profit - Television / Television (Any Length) - Campaign
Points: 15.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Ellee Mae
Agency: Grey / London
Client: Mumsnet
Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia
Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Points: 15.0
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client: John Lewis Insurance
Category: Consumer - Television / 60 Second - Single
Points: 15.0
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android
Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 15.0
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE)
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
Dear Summer
Agency: the community / Miami
Client: Corona Extra
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Consumer - Television / Budget Under $100K - Single
Points: 15.0
Spare the Act
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 15.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike
Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf
Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern
Category: Consumer - Television / 30 Second - Campaign
Points: 15.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Television / 30 Second - Single
Points: 15.0
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer
Category: Consumer - Television / 30 Second - Single
Points: 15.0
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music
Category: Craft - Direction / Direction
Points: 15.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Sport England
Title:
This Girl Can
Category:
Craft - Editing / Editing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
P&G
Title:
Pooface
Category:
Craft - Direction / Direction
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Usher
Title:
Don't Look Away
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0