The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 15.0
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Innovation - Package Design / Package Design
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council
Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 15.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Just
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company
Category: Consumer - Package Design / Single or Series
Points: 15.0
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan)
Category: Consumer - Package Design / Single or Series
Points: 15.0
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative
Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
H55 1999?2015
Agency: H55 / Singapore
Client: H55
Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client: Chuan Pictures
Category: Consumer - Publication Design / Book Layout Design
Points: 15.0
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills
Category: Consumer - Brand Identity / Rebranding
Points: 15.0
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy
Category: Consumer - Brand Identity / Series
Points: 15.0
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker
Category: Consumer - Brand Identity / Single Element
Points: 15.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council
Category: Innovation - Collateral Design / Collateral Design
Points: 15.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
Doors
Agency: Buck Design / New York
Client: Alcoholics Anonymous
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 15.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Tendall Grill
Title:
Royal Cuts
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
H55
Title:
H55 1999?2015
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Chuan Pictures
Title:
7 Letters
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Rob Walker
Title:
The Fifth Continent
Category:
Consumer - Brand Identity / Single Element
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0