The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 15.0
Endangered Love
Agency: DDB / New York
Client: WCFF
Category: Craft - Art Direction / Art Direction
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Craft - Art Direction / Art Direction
Points: 15.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Endangered Love
Agency: DDB / New York
Client: WCFF
Category: Non-Profit - Collateral / Collateral
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Non-Profit - Collateral / Collateral
Points: 15.0
Greenpeace Presents: Not Just Tuna
Agency: The VIA Agency / Portland
Client: Greenpeace
Category: Non-Profit - Publications / Publications
Points: 15.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Non-Profit - Publications / Publications
Points: 15.0
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders
Category: CSR - Collateral / Collateral
Points: 15.0
Style Fanatics
Agency: adam&eveDDB / London + Stanley's King Henry / London
Client: Harvey Nichols
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 15.0
DXP
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 15.0
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf
Category: Consumer - Collateral / Posters - Campaign
Points: 15.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral / Posters - Single
Points: 15.0
Volkswagen "The Car That Takes You Places"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 15.0
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 15.0
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
Greenpeace Presents: Not Just Tuna
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Style Fanatics
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "The Car That Takes You Places"
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0