The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report
Category: Consumer - Music / Music Videos
Points: 15.0
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles
Client: Johnnie Walker
Category: Craft - Cinematography / Cinematography
Points: 15.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Craft - Animation / Animation
Points: 15.0
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems
Category: Craft - Animation / Animation
Points: 15.0
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco
Category: CSR - Branded Online / Branded Online
Points: 15.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: CSR - Branded Online / Branded Online
Points: 15.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Other Branded Content / Live Events
Points: 15.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Other Branded Content / User Generated Content
Points: 15.0
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville
Category: Consumer - Other Branded Content / Co-Promotions
Points: 15.0
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive
Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips
Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online / Short Form Videos
Points: 15.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec
Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnnie Walker
Title:
Gentlemen's Wager II
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0