The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics
Category: Consumer - Brands, Products & Services / Media Relations
Points: 15.0
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 15.0
Missing Type
Agency: Engine / London
Client: Engine
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 15.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 15.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 15.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Brands, Products & Services / Community Building
Points: 15.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Silver Pencil
Points:
15.0