The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Our Family Knows Glasses
Agency: Design Army / Washington, DC
Client: Georgetown Optician
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 10.0
Star Wars Modern
Agency: Mattson Creative / Irvine
Client: Lucasfilm
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Paper Ripple
Agency: MARU / TOKYO
Client: MARU
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 10.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Innovation - Publication Design / Publication Design
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji
Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 10.0
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Musashino Art University
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung
Category: CSR - Data Visualization / Data Visualization
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 10.0
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts
Category: Consumer - Publication Design / Book Layout Design
Points: 10.0
Narcos - Cokenomics
Agency: Mistress / Los Angeles
Client: Netflix - Narcos
Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Points: 10.0
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City
Client: Budweiser
Category: Consumer - Brand Identity / Rebranding
Points: 10.0
A2C
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: A2C
Category: Consumer - Brand Identity / Rebranding
Points: 10.0
A2C
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: A2C
Category: Consumer - Brand Identity / Logo
Points: 10.0
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities
Category: Consumer - Brand Identity / Series
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 10.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0