The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Japanese Harmony
Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client: Suntory Holdings
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Kirin Company
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Moving Day
Agency: Cossette / Montreal
Client: McDonalds
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Pure White
Agency: Saatchi & Saatchi / UAE
Client: P&G
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Spur Museum of Mode
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo
Client: Isetan Mitsukoshi
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
IKEA. It's that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
Chin-up
Agency: LG2 / Toronto
Client: Nike
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue
Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 5.0
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport
Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 5.0
The New Desk Phone
Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore
Client: TBWA Singapore
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Professionals Collection
Agency: CP+B / Boulder
Client: Fruit of the Loom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Harley Davidson Tea Set
Agency: 303 MullenLowe / Sydney
Client: Harley Davidson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Burger Report
Agency: thjnk ag & Leo Burnett / Munich
Client: McDonald´s Germany
Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Points: 5.0
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 5.0
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 5.0
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 5.0
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 5.0
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 5.0
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills
Category: Consumer - Brand Identity / Single Element
Points: 5.0
King Koin Launderette Stationery
Agency: Rethink / Toronto + Total Graphics / Vancouver
Client: King Koin Launderette
Category: Consumer - Brand Identity / Series
Points: 5.0
Kinu
Agency: HAKUHODO INC. / Tokyo
Client: ART
Category: Consumer - Brand Identity / Series
Points: 5.0
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo
Category: Consumer - Brand Identity / Series
Points: 5.0
Natrel Milk Bar
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: Natrel
Category: Consumer - Brand Identity / Series
Points: 5.0
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt
Category: Consumer - Brand Identity / Series
Points: 5.0
King Koin Launderette Logo
Agency: Rethink / Toronto
Client: King Koin Launderette
Category: Consumer - Brand Identity / Logo
Points: 5.0
HORI
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect
Category: Consumer - Brand Identity / Logo
Points: 5.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Brand Identity / Logo
Points: 5.0
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit
Category: Consumer - Brand Identity / Logo
Points: 5.0
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt
Category: Consumer - Brand Identity / Logo
Points: 5.0
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Suntory Holdings
Title:
Japanese Harmony
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tic Tac
Title:
Be Prepared
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
McDonalds
Title:
Moving Day
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
The Floating Bottles
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Pure White
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Isetan Mitsukoshi
Title:
Spur Museum of Mode
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA. It's that affordable.
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
TBWA Singapore
Title:
The New Desk Phone
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Harley Davidson
Title:
The Harley Davidson Tea Set
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
McDonald´s Germany
Title:
The Burger Report
Category:
Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Merit Award
Points:
5.0
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Merit Award
Points:
5.0
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Merit Award
Points:
5.0
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Merit Award
Points:
5.0
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Award:
2016 Design Merit Award
Points:
5.0
Client:
King Koin Launderette
Title:
King Koin Launderette Stationery
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
King Koin Launderette
Title:
King Koin Launderette Logo
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hori Architect
Title:
HORI
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
Client:
Zolt
Title:
Zolt Logo
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
