The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 50.0
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 25.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo
Client: Imayotsukasa Sake Brewery
Category: Consumer - Package Design / Single or Series
Points: 25.0
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli
Category: Consumer - Package Design / Single or Series
Points: 25.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 25.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation
Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica
Client: American Honda Motor
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 25.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker
Category: Consumer - Brand Identity / Single Element
Points: 15.0
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy
Category: Consumer - Brand Identity / Series
Points: 15.0
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills
Category: Consumer - Brand Identity / Rebranding
Points: 15.0
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client: Chuan Pictures
Category: Consumer - Publication Design / Book Layout Design
Points: 15.0
H55 1999?2015
Agency: H55 / Singapore
Client: H55
Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative
Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan)
Category: Consumer - Package Design / Single or Series
Points: 15.0
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company
Category: Consumer - Package Design / Single or Series
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Just
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council
Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 15.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Innovation - Package Design / Package Design
Points: 15.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council
Category: Innovation - Collateral Design / Collateral Design
Points: 15.0
Doors
Agency: Buck Design / New York
Client: Alcoholics Anonymous
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Rob Walker
Title:
The Fifth Continent
Category:
Consumer - Brand Identity / Single Element
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Chuan Pictures
Title:
7 Letters
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
H55
Title:
H55 1999?2015
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Tendall Grill
Title:
Royal Cuts
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Alcoholics Anonymous
Title:
Doors
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
