The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Digital / Social Media & Viral Marketing
Points: 5.0
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
PorcelainBones
Agency: Les Gaulois / PUTEAUX
Client: AMGEN
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round
Category: Self-Promotion
Points: 5.0
Change the Work Climate
Agency: BBDO / Toronto
Client: BBDO Toronto
Category: Self-Promotion
Points: 5.0
Tackle Homelessness
Agency: Boys and Girls / Dublin + Mediavest / Dublin
Client: Three Ireland
Category: Ambient / Non-Broadcast Video
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Digital / Social Media & Viral Marketing
Points: 5.0
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue
Category: Digital / Social Media & Viral Marketing
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Digital / Social Media & Viral Marketing
Points: 5.0
#WhoIsTheKing
Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris
Client: Burger King
Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Digital / Social Media & Viral Marketing
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation
Category: Print / Flat & Dimensional
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation
Category: Innovation in Direct
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Innovation in Direct
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Innovation in Direct
Points: 5.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Innovation in Direct
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA
Category: Innovation in Direct
Points: 5.0
Ahlan Bear
Agency: Rethink / Toronto + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services
Category: Innovation in Direct
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Innovation in Direct
Points: 5.0
Careculator
Agency: R/GA / New York
Client: Jet.com
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg
Client: Mondelez
Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Suncell Guide
Agency: MRM//McCann / Stockholm
Client: Vattenfall
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD.
Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica
Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing - Single or Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partnership
Category: Ambient / Immersive / Installations
Points: 5.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute
Category: Ambient / Immersive / Installations
Points: 5.0
Supporters all the way
Agency: FRED & FARID / Paris
Client: Société Générale
Category: Ambient / Billboards & Transit - Campaign
Points: 5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
AMGEN
Title:
PorcelainBones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
NABS
Title:
IT RAN
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepción
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Three Ireland
Title:
Tackle Homelessness
Category:
Ambient / Non-Broadcast Video
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
JetBlue
Title:
FlyBabies
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Burger King
Title:
#WhoIsTheKing
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Jet.com
Title:
Careculator
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mondelez
Title:
Cadbury Pre Joy
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Vattenfall
Title:
The Suncell Guide
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Waoo
Title:
Donate your data
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Global Road Safety Partnership
Title:
SMS Last Words
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Société Générale
Title:
Supporters all the way
Category:
Ambient / Billboards & Transit - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
