The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Social Media Post / Series
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online / Websites & Mobile
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Craft / Use of Technology
Points: 45.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Items
Points: 45.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital & Online / Websites & Mobile
Points: 45.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Social Media Post / Series
Points: 45.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Social Media Post / Single
Points: 45.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Targeted Video / Online
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online / Gaming
Points: 45.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Integrated Campaign
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.0
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga
Category: Physical Items
Points: 45.0
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Craft / Writing
Points: 45.0
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla
Category: Experiential / Customer Experience / CX
Points: 45.0
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0