The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Websites, Mobile, & Banners
Points: 50.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Print / Flat & Dimensional
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Ambient / P.O.P. & In-Store - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Ambient / Immersive / Installations
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient / Immersive / Installations
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Social Media & Viral Marketing
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Digital / Social Media & Viral Marketing
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Direct
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Innovation in Direct
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Websites, Mobile, & Banners
Points: 25.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Category: Print / Flat & Dimensional
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Ambient / Immersive / Installations
Points: 15.0
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen
Category: Ambient / Live Events
Points: 15.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Ambient / Live Events
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Digital / Websites, Mobile, & Banners
Points: 15.0
MashiMachine
Agency: Leo Burnett Mexico / Mexico City
Client: 4Pelagatos
Category: Digital / Websites, Mobile, & Banners
Points: 15.0
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA
Category: Digital / Websites, Mobile, & Banners
Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Digital / Social Media & Viral Marketing
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Digital / Social Media & Viral Marketing
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Direct
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Innovation in Direct
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient / Immersive / Installations
Points: 15.0
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom
Category: Print / Flat & Dimensional
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Print / Flat & Dimensional
Points: 10.0
Scariest BK
Agency: DAVID / Miami
Client: Burger King
Category: Ambient / Immersive / Installations
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient / Immersive / Installations
Points: 10.0
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon
Category: Ambient / Live Events
Points: 10.0
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue
Category: Ambient / Live Events
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence
Category: Ambient / Non-Broadcast Video
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Innovation in Direct
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Direct
Points: 10.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation
Category: Print / Flat & Dimensional
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Category: Print / Flat & Dimensional
Points: 5.0
Addressing The Problem
Agency: OgilvyOne / London
Client: What 3 Words
Category: Print / Flat & Dimensional
Points: 5.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
4Pelagatos
Title:
MashiMachine
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA Retail Therapy
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
What 3 Words
Title:
Addressing The Problem
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
