The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR
Category: Social Engagement / Community Building
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd
Category: Social Engagement / User-Generated Content
Points: 2.0
Skin Memories
Agency: BBDO / Brussels
Client: Euromelanoma
Category: Social Engagement / User-Generated Content
Points: 2.0
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR
Category: Social Engagement / User-Generated Content
Points: 2.0
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc.
Category: Social Engagement / Community Building
Points: 2.0
Controle de la Poitrine
Agency: McCann Paris / Clichy
Client: Olympique de Marseille
Category: Social Engagement / Community Building
Points: 2.0
Game of Thrones: Ice & Fire
Agency: 360i / New York
Client: HBO
Category: Social Engagement / Community Building
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Social Engagement / Community Building
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd.
Category: Social Engagement / Community Building
Points: 2.0
Marias vs Maria
Agency: The Community / Miami
Client: The Community
Category: Social Engagement / Community Building
Points: 2.0
Whopper Gate
Agency: Buzzman / 75010, Paris
Client: Burger King
Category: Social Engagement / Community Building
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation
Category: Social Engagement / Community Building
Points: 2.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Social Engagement / User-Generated Content
Points: 2.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Social Engagement / Community Building
Points: 2.0
How to Write a Poem
Agency: FCB / Chicago
Client: Clark Street Bridge
Category: Craft / Writing
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Craft / Use of Visuals
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin
Client: Free Democrats
Category: Craft / Use of Visuals
Points: 2.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Innovation in Social Media
Points: 2.0
The Most Well Reviewed City On Amazon
Agency: Barkley / Kansas City
Client: Kansas City Economic Development
Category: Innovation in Social Media
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Innovation in Social Media
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation
Category: Innovation in Social Media
Points: 2.0
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49
Category: Innovation in Social Media
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Branded Social Post / Campaign
Points: 2.0
@GuiltyTags
Agency: McCann Paris / Clichy
Client: Innocence in Danger
Category: Branded Social Channel
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Branded Social Channel
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Branded Social Channel
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd.
Category: Branded Social Channel
Points: 2.0
NZ Police “most successful recruitment video”
Agency: Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland
Client: New Zealand Police
Category: Branded Social Post / Single
Points: 2.0
Oddly IKEA
Agency: Ogilvy / New York
Client: IKEA
Category: Branded Social Post / Single
Points: 2.0
MTV #FCKHIV
Agency: Ogilvy / Johannesburg
Client: Viacom
Category: Branded Social Post / Single
Points: 2.0
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways
Category: Branded Social Post / Campaign
Points: 2.0
StackeRTweet
Agency: DAVID / Miami
Client: Burger King
Category: Branded Social Post / Campaign
Points: 2.0
Unlimited Apologies
Agency: McCann / Lima
Client: Entel
Category: Branded Social Channel
Points: 2.0
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc.
Category: Branded Social Post / Campaign
Points: 2.0
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Branded Social Post / Real-Time Response
Points: 2.0
The R Word
Agency: Marketforce / West Perth
Client: Avivo
Category: Branded Social Post / Real-Time Response
Points: 2.0
Marias vs Maria
Agency: The Community / Miami
Client: The Community
Category: Branded Social Post / Real-Time Response
Points: 2.0
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49
Category: Branded Social Post / Real-Time Response
Points: 2.0
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá
Client: PRESIDENCY OF COLOMBIA
Category: Branded Social Post / Real-Time Response
Points: 2.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Branded Social Post / Real-Time Response
Points: 2.0
Open Gallery
Agency: R/GA / Chicago
Client: LIFEWTR
Category: Social Engagement / User-Generated Content
Points: 2.0
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives
Category: Branded Social Post / Campaign
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Innovation in Social Media
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Social Engagement / User-Generated Content
Points: 2.0
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Euromelanoma
Title:
Skin Memories
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Olympique de Marseille
Title:
Controle de la Poitrine
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
HBO
Title:
Game of Thrones: Ice & Fire
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Gate
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Kansas City Economic Development
Title:
The Most Well Reviewed City On Amazon
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Innocence in Danger
Title:
@GuiltyTags
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
New Zealand Police
Title:
NZ Police “most successful recruitment video”
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Viacom
Title:
MTV #FCKHIV
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
This charges everything
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
PRESIDENCY OF COLOMBIA
Title:
The Blessed Emoji
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0