The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 50.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Social Engagement / Community Building
Points: 25.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Branded Social Post / Campaign
Points: 25.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Social Engagement / User-Generated Content
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Social Engagement / Community Building
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Use of Visuals
Points: 25.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Innovation in Social Media
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Social Engagement / Community Building
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Social Engagement / User-Generated Content
Points: 15.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Branded Social Post / Single
Points: 15.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 15.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike
Category: Branded Social Post / Campaign
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Social Engagement / Community Building
Points: 10.0
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's
Category: Branded Social Channel
Points: 10.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Craft / Use of Visuals
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Social Media
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Branded Social Post / Campaign
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Branded Social Post / Single
Points: 10.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Branded Social Post / Single
Points: 10.0
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc.
Category: Branded Social Channel
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York
Client: CNN
Category: Branded Social Post / Single
Points: 10.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Branded Social Channel
Points: 2.0
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49
Category: Innovation in Social Media
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Social Engagement / Community Building
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Branded Social Post / Campaign
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd.
Category: Social Engagement / Community Building
Points: 2.0
Marias vs Maria
Agency: The Community / Miami
Client: The Community
Category: Social Engagement / Community Building
Points: 2.0
Whopper Gate
Agency: Buzzman / 75010, Paris
Client: Burger King
Category: Social Engagement / Community Building
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation
Category: Social Engagement / Community Building
Points: 2.0
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR
Category: Social Engagement / Community Building
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd.
Category: Branded Social Channel
Points: 2.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Social Engagement / Community Building
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 2.0
How to Write a Poem
Agency: FCB / Chicago
Client: Clark Street Bridge
Category: Craft / Writing
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation
Category: Innovation in Social Media
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Craft / Use of Visuals
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin
Client: Free Democrats
Category: Craft / Use of Visuals
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Innovation in Social Media
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Branded Social Channel
Points: 2.0
@GuiltyTags
Agency: McCann Paris / Clichy
Client: Innocence in Danger
Category: Branded Social Channel
Points: 2.0
Unlimited Apologies
Agency: McCann / Lima
Client: Entel
Category: Branded Social Channel
Points: 2.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Innovation in Social Media
Points: 2.0
The Most Well Reviewed City On Amazon
Agency: Barkley / Kansas City
Client: Kansas City Economic Development
Category: Innovation in Social Media
Points: 2.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Branded Social Post / Real-Time Response
Points: 2.0
StackeRTweet
Agency: DAVID / Miami
Client: Burger King
Category: Branded Social Post / Campaign
Points: 2.0
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc.
Category: Branded Social Post / Campaign
Points: 2.0
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways
Category: Branded Social Post / Campaign
Points: 2.0
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / Community Building
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Craft / Use of Visuals
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Gate
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Innocence in Danger
Title:
@GuiltyTags
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Kansas City Economic Development
Title:
The Most Well Reviewed City On Amazon
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
This charges everything
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
