The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 75.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 50.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Brand Transformation
Points: 25.0
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Integrated Campaign / Online
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Integrated Campaign / Online
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Integrated Branding
Points: 25.0
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications
Category: Co-Promotions
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Integrated Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Integrated Campaign
Points: 15.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Integrated Campaign / Online
Points: 15.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR
Category: Integrated Campaign
Points: 10.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Innovation in Integrated Branding
Points: 10.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Integrated Campaign
Points: 10.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Integrated Campaign
Points: 10.0
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications
Category: Innovation in Integrated Branding
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Writing
Points: 2.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Craft / Writing
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way
Category: Craft / Art Direction
Points: 2.0
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client: Google Cloud
Category: Co-Promotions
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Integrated Campaign
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Integrated Campaign / Online
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Integrated Campaign / Online
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia
Category: Integrated Campaign / Online
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa
Category: Integrated Campaign
Points: 2.0
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers
Category: Integrated Campaign
Points: 2.0
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO
Category: Integrated Campaign
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Integrated Campaign
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Co-Promotions
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Discipline Pencil
Points:
50.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
KFC
Title:
The Return of Colonel Sanders 2018
Category:
Integrated Campaign / Online
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign / Online
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Co-Promotions
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
RXBAR
Title:
No B.S.
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Behind the Mac
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Co-Promotions
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0