The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers
Category: Integrated Campaign
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Integrated Campaign
Points: 2.0
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa
Category: Integrated Campaign
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia
Category: Integrated Campaign / Online
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Integrated Campaign / Online
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Integrated Campaign / Online
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way
Category: Craft / Art Direction
Points: 2.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Writing
Points: 2.0
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications
Category: Innovation in Integrated Branding
Points: 2.0
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client: Google Cloud
Category: Co-Promotions
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Integrated Campaign
Points: 2.0
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO
Category: Integrated Campaign
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Co-Promotions
Points: 2.0
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Co-Promotions
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0