The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Cross-Platform
- All
- Branded Entertainment
- Cross-Platform
- Design
- Direct
- Film
- Intellectual Property
- Interactive
- Mobile
- Print & Outdoor
- Radio
- Responsive Environments
- Social Media
- UX / UI
Category
-
Category
Select Category
- Select Category
- Brand Transformation
- Experiential Advertising
- Integrated Branding
- Public Service - Experiential
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey / New York
Client: TNT Category: Experiential Advertising / Installations
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Integrated Branding / Public Service Campaign
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Events & Competitions
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Brand Transformation / Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Unload Your 401k
Agency: Grey / New York
Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations