The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Spare the Act - Lap Top
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Mog's Christmas Calamity
Agency: AMVBBDO / LONDON
Client: Sainsbury's Category: Craft - Animation / Animation
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna
Agency: The VIA Agency / Portland
Client: Greenpeace Category: Non-Profit - Publications / Publications
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
Volkswagen "The Car That Takes You Places"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Craft - Cinematography / Cinematography
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe
Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client: Uber Category: Innovation - Use of Technology / Use of Technology
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
H55 1999?2015
Agency: H55 / Singapore
Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Talk, Read, Sing
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
HUNT the TRUTH Podcast
Agency: Ayzenberg / Pasadena
Client: Xbox / 343 Industries Category: Consumer - Branded Podcast / Branded Podcast
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Innovation - Package Design / Package Design
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Ghosts
Agency: Dentsu Indonesia / Jakarta
Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Award:
2016 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Annual ID:
BE16015S
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16003S
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16004S
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16049S
Award:
2016 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16019S
Award:
2016 Cross-Platform Silver Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16004S
Award:
2016 Mobile Silver Pencil
Agency:
Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16022S
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Film Silver Pencil
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16034S
Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S
Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S
Award:
2016 Film Silver Pencil
Agency:
AMVBBDO / LONDON
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Annual ID:
FI16093S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
GREY / San Francisco
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16004S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16045S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
The VIA Agency / Portland
Client:
Greenpeace
Title:
Greenpeace Presents: Not Just Tuna
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16046S
Award:
2016 Film Silver Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16008S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16009S
Award:
2016 Public Relations Silver Pencil
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16003S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16038S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16039S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
HEREZIE / PARIS
Client:
Miyabi - Zwilling J.A. Henckels
Title:
Long Lasting Sharpness
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16008S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Volkswagen "The Car That Takes You Places"
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16009S
Award:
2016 Direct Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16043S
Award:
2016 Film Silver Pencil
Agency:
Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16013S
Award:
2016 Mobile Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16021S
Award:
2016 Social Media Silver Pencil
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16008S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16029S
Award:
2016 Film Silver Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16081S
Award:
2016 Responsive Environments Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16007S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client:
Uber
Title:
Uber Safe
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16008S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16047S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16048S
Award:
2016 Design Silver Pencil
Agency:
H55 / Singapore
Client:
H55
Title:
H55 1999?2015
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16022S
Award:
2016 Design Silver Pencil
Agency:
Ultra Creative / Minneapolis
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16023S
Award:
2016 Design Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16052S
Award:
2016 Interactive Silver Pencil
Agency:
Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Annual ID:
IN16001S
Award:
2016 Radio Silver Pencil
Agency:
Ayzenberg / Pasadena
Client:
Xbox / 343 Industries
Title:
HUNT the TRUTH Podcast
Category:
Consumer - Branded Podcast / Branded Podcast
Annual ID:
RA16007S
Award:
2016 Design Silver Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16061S
Award:
2016 Direct Silver Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16017S
Award:
2016 Direct Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16018S
Award:
2016 Interactive Silver Pencil
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Annual ID:
IN16023S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Dentsu Indonesia / Jakarta
Client:
Forest Guardians Indonesia
Title:
Ghosts
Category:
CSR - Immersive / Immersive
Annual ID:
RE16004S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16025S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16061S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16030S
Award:
2016 Direct Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16023S
Award:
2016 Direct Silver Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16024S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16041S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16068S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16069S
