The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Out of Home / Billboards & Transit
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: Use of Licensed Music
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Casting
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Casting
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Current Event Response
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Festive
Agency: Riff Raff Films / London + Burberry / London
Client: Burberry Category: Direction / Single
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Billboards & Transit / Series
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Out of Home / Health & Wellness
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Health & Wellness
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Branding / Identity System
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Out of Home / Brand Installations
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Intra-preneurship
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Games
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Creative Use of Data
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events & Experiential
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Stunts & Activations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Stunts & Activations
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Products
Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Active Engagement / Call to Action
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Single Channel