The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Branding Campaign
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Omega Mart Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Film / Health & Wellness
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Visual & Audio Craft / Music
AirPods Max Product Site Agency: Apple Client: Apple Category: Craft / Art Direction
Apple Store Opening: Sanlitun Beijing Agency: Apple Client: Apple Category: Craft / Art Direction
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Craft / Art Direction
Opportunity Knocks Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
Together, A Short Film You Can Buy Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Television & VOD / Long Form - Single
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Apparel
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single
Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Uber Eats No Repeats Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
VAR PROMO Agency: GUT Agency / Buenos Aires Client: NOBLEX Category: Non-traditional & Guerrilla Marketing
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Social Post / Series
Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Radio & Audio
Messi 644 Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Food Influencers Tasting Dog Food Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Websites / Ecommerce
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Content Series
Diagnosing Epilepsy Type Agency: The Bloc / New York Client: Greenwich Biosciences / Epidiolex Category: Branding
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Experiential Radio & Audio
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Experiential Radio & Audio
If you're outdoors you need to protect yourself. Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series
Meddle in the New Zealand Election Agency: Special / Auckland + Sweetshop Client: Every Kiwi Vote Counts Category: Craft / Writing
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Writing / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single

2021 Print Bronze Pencil

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Newspaper / Series

OS_PT21_004B

2021 Integrated Bronze Pencil

Buzzman / Paris

Burger King France

Burger King & Friends

Integrated Branding Campaign

OS_IG21_004B

2021 Integrated Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Integrated Branding Campaign

OS_IG21_005B

2021 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks

Meow Wolf

Omega Mart

Integrated Branding Campaign

OS_IG21_006B

2021 Experiential & Immersive Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_003B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Film / Health & Wellness

OS_HW21_009B

2021 Digital Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Visual & Audio Craft / Music

OS_DC21_011B

2021 Digital Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Visual & Audio Craft / Music

OS_DC21_012B

2021 Design Bronze Pencil

Apple

Apple

AirPods Max Product Site

Craft / Art Direction

OS_DE21_032B

2021 Design Bronze Pencil

Apple

Apple

Apple Store Opening: Sanlitun Beijing

Craft / Art Direction

OS_DE21_033B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Craft / Art Direction

OS_DE21_034B

2021 Social Media Bronze Pencil

Publicis / New York + MJZ + Parlament

Fiverr

Opportunity Knocks

Social Post / Real-time Response

OS_SM21_014B

2021 Film Bronze Pencil

CALLEN + Psyop

National YoungArts Foundation

Together, A Short Film You Can Buy

Innovation & Transformation / Innovation in Lockdown

OS_FI21_042B

2021 Out of Home Bronze Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_OH21_020B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Moving Image Craft Bronze Pencil

Good Morning / Mumbai + Dentsu Impact / India

My Choices Foundation

Chotu

Cinematography / Single

OS_MI21_020B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Film Bronze Pencil

Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER

Kimberly-Clark/Huggies

We Got You Baby

Television & VOD / Long Form - Single

OS_FI21_010B

2021 Film Bronze Pencil

We Believers / New York

Corona

The Match of Ages

Television & VOD / Long Form - Single

OS_FI21_011B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks

Meow Wolf

Omega Mart Grand Opening

Television & VOD / Long Form - Single

OS_FI21_012B

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Out of Home Bronze Pencil

TBWA\RAAD / Dubai + Wonderful Productions / Beirut

The Lebanese Army

PeaceCamo

Apparel

OS_OH21_017B

2021 Branded Entertainment Bronze Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Short Form Video / Single

OS_BE21_002B

2021 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial

Nike

Kobe - Better

Short Form Video / Single

OS_BE21_003B

2021 Experiential & Immersive Bronze Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need to Let It Out

Events / Stunts / Competitions / Virtual - Livestream

OS_EX21_002B

2021 Film Bronze Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Innovation & Transformation / Innovation in Film

OS_FI21_036B

2021 Film Bronze Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Innovation & Transformation / Innovation in Film

OS_FI21_037B

2021 Film Bronze Pencil

Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society

Uber Eats

Uber Eats No Repeats

Innovation & Transformation / Innovation in Film

OS_FI21_038B

2021 Direct Marketing Bronze Pencil

GUT Agency / Buenos Aires

NOBLEX

VAR PROMO

Non-traditional & Guerrilla Marketing

OS_DM21_022B

2021 Direct Marketing Bronze Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Non-traditional & Guerrilla Marketing

OS_DM21_023B

2021 Social Media Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Social Post / Series

OS_SM21_013B

2021 Health, Wellness & Pharma Bronze Pencil

Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta

Bridge Senior Living

Radio Recliner

Radio & Audio

OS_HW21_023B

2021 Social Media Bronze Pencil

Deutsch / New York + Octagon + draftLine / London + Copa90

Budweiser

Messi 644

Influencer Marketing / Single Channel

OS_SM21_032B

2021 Social Media Bronze Pencil

Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore

Furry’s Kitchen

Food Influencers Tasting Dog Food

Influencer Marketing / Single Channel

OS_SM21_033B

2021 Film Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Television & VOD / Short Form - Single

OS_FI21_004B

2021 Interactive & Online Bronze Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Websites / Ecommerce

OS_IN21_004B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Experiential & Immersive

OS_OH21_014B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Content Series

OS_IH21_011B

2021 Health, Wellness & Pharma Bronze Pencil

The Bloc / New York

Greenwich Biosciences / Epidiolex

Diagnosing Epilepsy Type

Branding

OS_HW21_006B

2021 Radio & Audio Bronze Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Experiential Radio & Audio

OS_RA21_010B

2021 Radio & Audio Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Experiential Radio & Audio

OS_RA21_011B

2021 Out of Home Bronze Pencil

McCann / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Billboards & Transit / Single

OS_OH21_002B

2021 Interactive & Online Bronze Pencil

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Innovation & Transformation / Innovation in Interactive

OS_IN21_023B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Online Films & Video / Long Form - Series

OS_FI21_028B

2021 Integrated Bronze Pencil

Special / Auckland + Sweetshop

Every Kiwi Vote Counts

Meddle in the New Zealand Election

Craft / Writing

OS_IG21_015B

2021 Moving Image Craft Bronze Pencil

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Writing / Single

OS_MI21_010B

2021 Moving Image Craft Bronze Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Writing / Single

OS_MI21_011B

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