The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Printing & Paper Craft
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Craft / Writing
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Craft / Use of Technology
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Craft / Use of Technology
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Art Direction
The New fu lu shou
Agency: Day Day Up Design Consultancy
Client: Day Day Up Design Consultancy Category: Craft / Illustration
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation Category: Craft / Illustration
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Illustration
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Craft / Art Direction
The Five Great Mountains of China
Agency: Centre Design / Zhongshan
Client: Caobu Public Library Category: Craft / Typography
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Craft / Use of Music
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Use of Technology
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Craft / Use of Technology
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Craft / Use of Technology
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Craft / Art Direction
Axela
Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels
Client: National Aphasia Association Category: Craft / Voice Direction
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Craft / Data-Driven Personalization
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Craft / Data-Driven Personalization
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Craft / Animation
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing / Production
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
Award:
2023 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE036S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_EX021S
Award:
2023 Print & Promotional Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_PT016S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_DM029S
Award:
2023 Integrated Silver Pencil
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Annual ID:
OS23_IG017S
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Annual ID:
OS23_EX022S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Craft / Use of Technology
Annual ID:
OS23_EX023S
Award:
2023 Out of Home Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Annual ID:
OS23_OH020S
Award:
2023 Design Silver Pencil
Agency:
Day Day Up Design Consultancy
Client:
Day Day Up Design Consultancy
Title:
The New fu lu shou
Category:
Craft / Illustration
Annual ID:
OS23_DE032S
Award:
2023 Design Silver Pencil
Agency:
DDB Mudra Group / Mumbai
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Craft / Illustration
Annual ID:
OS23_DE033S
Award:
2023 Design Silver Pencil
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Illustration
Annual ID:
OS23_DE034S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_IG015S
Award:
2023 Integrated Silver Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Annual ID:
OS23_IG016S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Centre Design / Zhongshan
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Annual ID:
OS23_PT017S
Award:
2023 Radio & Audio Silver Pencil
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Annual ID:
OS23_RA010S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Annual ID:
OS23_BE026S
Award:
2023 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Annual ID:
OS23_HW019S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Annual ID:
OS23_HW020S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Annual ID:
OS23_BE025S
Award:
2023 Radio & Audio Silver Pencil
Agency:
Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels
Client:
National Aphasia Association
Title:
Axela
Category:
Craft / Voice Direction
Annual ID:
OS23_RA011S
Award:
2023 Integrated Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_IG018S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Social Media Silver Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM023S
Award:
2023 Direct Marketing Silver Pencil
Agency:
CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM031S
Award:
2023 Direct Marketing Silver Pencil
Agency:
GUT / Buenos Aires
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM032S
Award:
2023 Design Silver Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_DE035S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_HW018S
Award:
2023 Design Silver Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Annual ID:
OS23_DE037S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Annual ID:
OS23_DM030S
Award:
2023 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Annual ID:
OS23_DE030S
Award:
2023 Design Silver Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE031S