The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger
Category: Public Service / Outdoor and Transit - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Spatial Design / Indoor Spaces
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr
Category: Self-Promotion / Single or Series
Points: 25.0
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon
Category: Self-Promotion / Single or Series
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Online Films & Video / Short Form - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Experiential Advertising / Installations
Points: 15.0
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr
Category: Design Does / Design for the Greater Good
Points: 15.0
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon
Category: Product Design / Single or Series
Points: 15.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock
Category: Collateral Design / Outdoor - Series
Points: 15.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Mobile Applications/Sites / Durable Goods
Points: 15.0
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company
Category: Collateral Design / Outdoor - Series
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom
Category: Television / Specials or One-time Screenings
Points: 15.0
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH
Category: Creative Use of Music Supporting A Brand
Points: 15.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Experiential
Points: 15.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Collateral Design / Outdoor - Single
Points: 10.0
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co.
Category: Spatial Design / Outdoor Spaces
Points: 10.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Non-Broadcast / Online
Points: 10.0
Vocal Coaching Website
Agency: Red Rabbit / Hamburg
Client: Your Music
Category: User Experience Design / Interaction Design
Points: 10.0
The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity
Category: Experiential / Single
Points: 5.0
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client: Sky Deutschland GmbH & Co. KG
Category: Best Branded Content Channel / Single
Points: 5.0
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Followfish
Category: Creative Use of Music Supporting A Brand
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf
Client: Fiat Germany
Category: User Experience Design / Usability
Points: 5.0
20things 2011
Agency: SYZYGY / Bad Hombrug
Client: SYZYGY
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Audi Social Stunt
Agency: Razorfish / Düsseldorf
Client: Audi
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty
Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs
Category: Publication Design / Magazine Cover Design
Points: 5.0
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv
Client: Borjomi
Category: Websites / Consumer Goods
Points: 5.0
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia
Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs
Category: Product Design / Single or Series
Points: 5.0
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel
Category: Design Does / Design for the Greater Good
Points: 5.0
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute
Category: Spatial Design / Indoor Spaces
Points: 5.0
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr
Category: Product Design / Single or Series
Points: 5.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock
Category: Craft / Typography - Series
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund
Category: Public Service / Television - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn)
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Bed & Breakfast
Agency: Publicis / Frankfurt
Client: B&B Hotels
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools
Category: Collateral / Posters - Campaign
Points: 5.0
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Product Design / Single or Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Peopleworks Promotion Co.
Title:
GS Caltex Pavillion. Energy Field
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Your Music
Title:
Vocal Coaching Website
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Followfish
Title:
tunatunes
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
SYZYGY
Title:
20things 2011
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Merit Award
Points:
5.0
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
