The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single Points: 25.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single Points: 25.0
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single Points: 25.0
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces Points: 25.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces Points: 25.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series Points: 25.0
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series Points: 25.0
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single Points: 25.0
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Points: 15.0
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand Points: 15.0
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings Points: 15.0
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods Points: 15.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Design Does / Design for the Greater Good Points: 15.0
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series Points: 15.0
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series Points: 15.0
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series Points: 15.0
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series Points: 15.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations Points: 15.0
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design Points: 10.0
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces Points: 10.0
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single Points: 10.0
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online Points: 10.0
The talking window Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single Points: 5.0
The Big Bones Expert Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single Points: 5.0
tunatunes Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand Points: 5.0
Radio Ghosts Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign Points: 5.0
The world's most boring radio ad. Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single Points: 5.0
Tini Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single Points: 5.0
www.fiat500.de Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability Points: 5.0
20things 2011 Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit Points: 5.0
The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
The World's Deepest Site Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods Points: 5.0
Helping Hands Agency: Ogilvy Germany / Duesseldorf Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good Points: 5.0
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Craft / Typography - Series Points: 5.0
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single Points: 5.0
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design Points: 5.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Product Design / Single or Series Points: 5.0
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Product Design / Single or Series Points: 5.0
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces Points: 5.0
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces Points: 5.0
Fairy Tale Exhibition Agency: Krafthaus / Cologne Client: Goethe Institute Category: Spatial Design / Indoor Spaces Points: 5.0
Leica Corporate Design Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign Points: 5.0
Corporate Design Orchestre Symphonique Genevois Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign Points: 5.0
Moormann macht Sitz / Moormann takes the chair Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures Points: 5.0
Downloadbar Agency: Ogilvy Germany / Frankfurt Client: MTV Category: Collateral Design / Posters - Single Points: 5.0
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations Points: 5.0
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations Points: 5.0
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online Points: 5.0

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

2013 Interactive Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Gold Pencil

25.0

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

2013 Design Gold Pencil

25.0

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

2013 Design Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

2013 Design Gold Pencil

25.0

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

2013 Design Gold Pencil

25.0

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

2013 Design Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

2013 Advertising Gold Pencil

25.0

BUND Berlin

Tree Concert

Experiential

2013 Branded Entertainment Silver Pencil

15.0

LEGO GmbH

LEGO Builders of Sound

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Silver Pencil

15.0

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

2013 Branded Entertainment Silver Pencil

15.0

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

2013 Interactive Silver Pencil

15.0

Gruner + Jahr

Meltdown

Design Does / Design for the Greater Good

2013 Design Silver Pencil

15.0

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

2013 Design Silver Pencil

15.0

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

2013 Design Silver Pencil

15.0

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

2013 Design Silver Pencil

15.0

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

2013 Design Silver Pencil

15.0

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

2013 Advertising Silver Pencil

15.0

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

2013 Interactive Bronze Pencil

10.0

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

2013 Design Bronze Pencil

10.0

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

2013 Design Bronze Pencil

10.0

Volkswagen

Don't make up and drive

Non-Broadcast / Online

2013 Advertising Bronze Pencil

10.0

Sky Deutschland GmbH & Co. KG

The talking window

Best Branded Content Channel / Single

2013 Branded Entertainment Merit Award

5.0

Senckenberg World of Biodiversity

The Big Bones Expert

Experiential / Single

2013 Branded Entertainment Merit Award

5.0

Followfish

tunatunes

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Merit Award

5.0

Johanniter-Unfall-Hilfe e.V.

Radio Ghosts

Public Service / Radio - Campaign

2013 Advertising Merit Award

5.0

Volkswagen

The world's most boring radio ad.

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Akustika Spezial

Tini

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Fiat Germany

www.fiat500.de

User Experience Design / Usability

2013 Interactive Merit Award

5.0

SYZYGY

20things 2011

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

2013 Interactive Merit Award

5.0

EVOC Sports

The EVOC Indestructible Billboard

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Borjomi

The World's Deepest Site

Websites / Consumer Goods

2013 Interactive Merit Award

5.0

Duesseldorfer Tafel

Helping Hands

Design Does / Design for the Greater Good

2013 Design Merit Award

5.0

Rodenstock

The Rodenstock Font Glasses

Craft / Typography - Series

2013 Design Merit Award

5.0

Raum D - studio for people with dementia

Vivid Memories

Public Service / Outdoor and Transit - Single

2013 Design Merit Award

5.0

T.D.G. Vertriebs

Table of Contents

Publication Design / Magazine Cover Design

2013 Design Merit Award

5.0

Gruner + Jahr

Meltdown

Product Design / Single or Series

2013 Design Merit Award

5.0

T.D.G. Vertriebs

Table of Contents

Product Design / Single or Series

2013 Design Merit Award

5.0

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

2013 Design Merit Award

5.0

Raum D - studio for people with dementia

Vivid Memories

Spatial Design / Indoor Spaces

2013 Design Merit Award

5.0

Goethe Institute

Fairy Tale Exhibition

Spatial Design / Indoor Spaces

2013 Design Merit Award

5.0

Leica

Leica Corporate Design

Brand Identity / Brand Identity - Campaign

2013 Design Merit Award

5.0

Orchestre Symphonique Genevois

Corporate Design Orchestre Symphonique Genevois

Brand Identity / Brand Identity - Campaign

2013 Design Merit Award

5.0

Nils Holger Moormann

Moormann macht Sitz / Moormann takes the chair

Collateral Design / Booklets and Brochures

2013 Design Merit Award

5.0

MTV

Downloadbar

Collateral Design / Posters - Single

2013 Design Merit Award

5.0

BUND Berlin

Tree Concert

Experiential Advertising / Installations

2013 Advertising Merit Award

5.0

International Children's Fund

Lost Choir

Experiential Advertising / Installations

2013 Advertising Merit Award

5.0

Volkswagen

Don't make up and drive

Branded Content / Online

2013 Advertising Merit Award

5.0

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