The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
India
Client
Title
Category
Award
Points
A Silent Frown
Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Points: 45.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Use of Technology
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Multicultural Impact
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Integrated Campaign
Points: 21.00
Perk Disclaimers
Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Customer Experience / CX / In-Person
Points: 9.00
Indian Stretchable Time
Agency: L&K Saatchi & Saatchi / Mumbai Client: Zepto Category: Casting
Points: 9.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Integrated Campaign
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Points: 5.25
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Physical Product / In-Market
Points: 4.50
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai Client: Ujjivan Small Finance Bank Category: Physical Items
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Active Engagement / Call to Action
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Out of Home / P.O.P. & In-Store
Points: 3.00
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai Client: Burger King Category: Stunts & Activations
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Experiential / Customer Experience / CX
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Brand Voice
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD Client: Apple Category: Full Length Video / Single
Points: 3.00
Stump Cam
Agency: Ogilvy Gurgaon / India Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India Client: Dove Category: Long Form Video / Single
Points: 3.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Innovation & Transformation / Innovation in Print
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Events / Hybrid
Points: 3.00
#ShopsForShopless
Agency: Ogilvy Mumbai / India Client: Cadbury Celebrations Category: Ecommerce
Points: 3.00
Forced Packs
Agency: Ogilvy Mumbai / India Client: Cadbury Bournvita Category: Physical Product / In-Market
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Sustainable Development Goals
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai Client: Ujjivan Small Finance Bank Category: Multicultural Impact
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Sustainable Development Goals
Points: 3.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Storytelling
Points: 3.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Experiential & Immersive
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India Client: Dove Category: Casting
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Active Engagement / Call to Action
Points: 2.25
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Targeted Video / Online
Points: 2.25
Project Relate
Agency: Toaster / Singapore + Google India Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 1.50
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Products
Points: 1.50
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Experiential & Installations / Brand Installations
Points: 1.50
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Points: 0.75
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Popular Culture Impact
Points: 0.75
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Sustainable Development Goals
Points: 0.75
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
5.25
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
3.00
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury Bournvita
Title:
Forced Packs
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
2.25
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
2.25
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Award:
2023 Health & Wellness Merit Award
Points:
1.50
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
1.50
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
0.75
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
0.75