The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
India
Client
Title
Category
Award
Points
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Editorial / Books
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Integrated Campaign
Points: 45.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Events / Hybrid
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Use of Technology
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Integrated Campaign
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel
Category: Single Region or Market / Consumer / Brand
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Multicultural Impact
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel
Category: Integrated Campaign
Points: 9.00
Indian Stretchable Time
Agency: L&K Saatchi & Saatchi / Mumbai
Client: Zepto
Category: Casting
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Customer Experience / CX / In-Person
Points: 9.00
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk
Category: Low Budget
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Online & Mobile Video / Online-only Video - Series
Points: 5.25
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Physical Product / In-Market
Points: 4.50
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Storytelling
Points: 3.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Innovation & Transformation / Innovation in Print
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Casting
Points: 3.00
Forced Packs
Agency: Ogilvy Mumbai / India
Client: Cadbury Bournvita
Category: Physical Product / In-Market
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Integrated Campaign
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Sustainable Development Goals
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Sustainable Development Goals
Points: 3.00
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd.
Category: Short Form Video / Series / Episodic
Points: 3.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Experiential & Immersive
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Experiential / Customer Experience / CX
Points: 3.00
#ShopsForShopless
Agency: Ogilvy Mumbai / India
Client: Cadbury Celebrations
Category: Ecommerce
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Long Form Video / Single
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Events / Hybrid
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank
Category: Physical Items
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Out of Home / P.O.P. & In-Store
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Brand Voice
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank
Category: Multicultural Impact
Points: 3.00
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai
Client: Burger King
Category: Stunts & Activations
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Active Engagement / Call to Action
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple
Category: Full Length Video / Single
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.00
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Active Engagement / Call to Action
Points: 2.25
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Targeted Video / Online
Points: 2.25
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Products
Points: 1.50
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 1.50
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Experiential & Installations / Brand Installations
Points: 1.50
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Sustainable Development Goals
Points: 0.75
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Popular Culture Impact
Points: 0.75
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Online-only Films & Video / Varying Length Series
Points: 0.75
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
5.25
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Cadbury Bournvita
Title:
Forced Packs
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
2.25
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
2.25
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Award:
2023 Health & Wellness Merit Award
Points:
1.50
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
1.50
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
0.75
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
0.75