The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Ameriquest
Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Beyond Music
Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Karaoke
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Caveman Insult
Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
The Squeeze
Agency: Ground Zero / Los Angeles Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Where do you see yourself?
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Favela
Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Tickets
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 15.0
Fake
Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
What If
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Evolution
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Cut Outs
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Jump C
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Magnet
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Thanksgiving
Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Motoing Course
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Saturn
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 5.0
Chassis
Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Look At Me
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Nursery
Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Supermodel
Agency: The Richards Group / Dallas Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Red Campaign
Agency: The Richards Group / Dallas Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 5.0
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Neon XXS
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Points: 5.0
Surprise Dinner
Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
High Protein
Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Sales Rep
Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Dance Party
Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Clutter
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Ratchet & Clank
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
CNN.com
Agency: Hungry Man / New York Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
The High Life
Agency: Radical Media / New York Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Sillouhettes
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Sucker
Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Popped
Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Ever Notice
Agency: The Richards Group / Dallas Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Norwegians
Agency: Goodby, Silverstein & Partners / San Francisco Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Caveman Insult
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Molson
Title:
Fake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Cut Outs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Motoing Course
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
KIWI
Title:
Supermodel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Neon XXS
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Ratchet & Clank
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Vet/Nursery/Nail Salon
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
CNN.com
Title:
CNN.com
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Miller High Life
Title:
The High Life
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Sillouhettes
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Rapala
Title:
Sucker
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Southwest Airlines
Title:
Popped
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Jackson Walker Law Firm
Title:
Ever Notice
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Diamond of California
Title:
Norwegians
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Merit Award
Points:
5.0
