The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Sofie Borup
Client
Title
Category
Award
Points
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
Points: 10.0
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Points: 10.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Editing / Single
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Points: 2.0
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Sustainable Development Goals
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
Points: 2.0